Vice President, Product Marketing – IP

This is a fully remote position, open to applicants in California.

📋 Description

• Define and direct the comprehensive Go-to-Market strategy for Clarivate’s worldwide Intellectual Property portfolio.

• Create and advocate for portfolio-level positioning, value propositions, and messaging frameworks.

• Collaborate with leaders in the IP Business Unit and Product teams to facilitate new product launches, enhancements, and the evolution of the portfolio.

• Enable commercial success through a sales enablement strategy that includes portfolio storytelling, product playbooks, competitive insights, and effective messaging.

• Initiate marketing programs that contribute to pipeline generation, revenue growth, customer expansion, and retention.

• Utilize customer, market, and competitive insights to inform persona-based GTM strategies and enhance engagement.

• Establish and track clear performance metrics, converting data and insights into actionable recommendations.

• Build, motivate, and lead a high-performing global marketing leadership team.

• Work in conjunction with Clarivate's Brand, Communications, and Events teams to enhance brand visibility.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.

• Over 15 years of experience in global B2B marketing, including senior leadership positions responsible for portfolio marketing and Go-to-Market strategy.

• A demonstrated history of leading multi-product or enterprise-level GTM initiatives within information services, technology, SaaS, or data-driven sectors.

• A strong grasp of enterprise sales models, intricate B2B buying journeys, and revenue-focused marketing metrics.

• An advanced degree in Marketing, Business, Communications, or a related field is advantageous.

• Experience in marketing Intellectual Property, legal technology, research, analytics, or workflow solutions.

• Proven ability to lead global, matrixed marketing teams across various regions and functions.

• Experience in crafting executive-level messaging, portfolio narratives, and competitive positioning for complex B2B solutions.

🏝️ Benefits

• Health insurance

• Flexible working hours

• Professional development opportunities