Product Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Create content for extensive go-to-market campaigns aimed at effectively positioning products with both customers and in the marketplace.

• Collaborate closely with the Product, Sales, and Customer Experience teams to ensure marketing initiatives align with product development and target demographics.

• Formulate and implement international go-to-market strategies for the launch of new products and feature updates.

• Develop clear product messaging and narratives to distinguish solutions in the market.

• Utilize product adoption metrics and customer insights to consistently refine strategies and tactics.

• Conduct thorough research on customer requirements, market dynamics, and the competitive environment.

• Assist Product Development with product naming and messaging strategies.

• Generate audience-specific content for the website and external communications, including case studies, white papers, product brochures, and feature announcements.

• Design targeted cross-selling campaigns in partnership with the Customer Experience team.

• Work alongside Product Management to gain insights into the product roadmap and synchronize marketing efforts.

• Track and evaluate the effectiveness of product marketing initiatives, campaign performance, product adoption rates, and customer feedback.

⛳️ Requirements

• A degree in Business Administration, Economics, Communications, Marketing, or a related discipline.

• Proficient in translating technical content into clear, market-ready communications.

• Eagerness and capability to develop a comprehensive understanding of intricate customer and partner use cases.

• Confidence in communicating with domain experts and technical teams regarding use cases, data, systems, integrations, and technical specifications.

• Professional experience in independently managing projects.

• Familiarity with marketing principles and external go-to-market communications.

• Fluency in both written and spoken German and English.

• Proven ability to effectively utilize common AI tools to deliver business value.

• A collaborative and team-oriented mindset.

🏝️ Benefits

• Fully remote or hybrid work options available, including an office choice.

• Opportunity to work remotely from abroad for up to three months each year from anywhere within the EU or the US.

• 30 vacation days in addition to 3 company holidays.

• Membership with Urban Sports Club.

• Professional mental well-being support available for you and your family through nilo.

• Monthly mobility budget for options like JobRad or public transportation.

• Time and budget allocated for personal professional development.

• Optional company pension scheme.

• Regular tech and growth discussions for internal knowledge sharing.

• Frequent company and team events.