Senior Product Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of how Teramind is positioned, packaged, and sold.

• Develop messaging across IRM, DLP, AI Governance, and employee monitoring.

• Equip sales teams with the necessary materials and insights to succeed.

• Convert product roadmap into compelling market narratives.

• Lead the creative production team.

• Oversee an AI-driven content creator.

• Establish systems that enable a lean team to generate high-volume, high-quality content.

• Take ownership and continuously refine core positioning across product categories.

• Create persona and buyer-journey frameworks utilizing closed-won and closed-lost data.

• Manage the sales enablement stack, including onboarding presentations, demo scripts, objection-handling guides, and pricing/packaging narratives.

• Develop and maintain competitive battlecards.

• Collaborate with Product on go-to-market narratives, launch strategies, and sales-facing materials.

• Conduct and synthesize win/loss and churn interviews to inform messaging and roadmap input.

⛳️ Requirements

• 8+ years of experience in product marketing.

• Minimum of 3 years in B2B cybersecurity or related enterprise SaaS.

• Demonstrated ownership of positioning in a multi-category or category-creation setting.

• Proven track record of developing sales enablement resources that are effectively utilized by sales teams.

• Proficient in competitive intelligence with the ability to translate win/loss data into more refined messaging.

• Experience in managing creative or content professionals.

• A genuine interest in AI-powered production workflows.

• Excellent writing abilities; candidates will be assessed on this skill directly.

• Experience in analyst relations, such as with Gartner or Forrester.

• All candidates must undergo reference and background checks.

🏝️ Benefits

• Competitive compensation package.

• Flexible paid time off policy.

• Laptop reimbursement program.

• Opportunities for career growth and professional development.

• Flexibility to work remotely.

• Collaboration with a forward-thinking team where innovation is encouraged, experience is respected, and talent is nurtured.

• Commitment to equal employment opportunities and reasonable accommodations.