Vice President, Product Marketing – Education

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the positioning, messaging, and go-to-market strategy for the entire Elsevier Health Education portfolio, which encompasses both existing products and new launches.

• Develop market intelligence related to the health education field and assess competitive positioning.

• Articulate value propositions tailored for institutional buyers and individual learners.

• Lead members of the product marketing team focused on key product lines.

• Establish launch processes and standards for field enablement.

• Collaborate with the Education Business Unit leadership on roadmap feedback, launch preparedness, and commercial strategies.

• Create sales enablement materials such as collateral, case studies, and competitive battle cards.

• Work in partnership with Customer Success.

• Define and report on marketing-influenced metrics for the portfolio, including adoption, renewal, expansion, and student engagement.

• Develop an engaging narrative for Elsevier Health Education targeted at institutions, faculty, and students.

• Report directly to the Chief Marketing Officer of Elsevier Health.

• Contribute to both the Global Health Marketing Leadership team and the Elsevier Healthcare Education Leadership team.

⛳️ Requirements

• Over 12 years of experience in product marketing.

• At least 3 years in a senior leadership position with direct reports.

• A robust background in healthcare education, edtech, or professional learning.

• Demonstrated capability to create differentiated positioning in competitive, content-rich markets.

• Experience in both institutional B2B and individual B2C marketing approaches.

• Strong collaboration skills across Product, Sales, and Business Unit leadership.

• Exceptional writing and storytelling skills.

• Proven success in launching products within the education technology or professional development sectors.

• Previous experience in an edtech or health education organization.

• Comprehensive understanding of nursing and medical education pathways and institutional learning platform selection processes.

• Familiarity with AI-driven learning tools, such as spaced repetition, adaptive testing, and clinical simulation.

• Experience working in both US and international markets.

🏝️ Benefits

• Eligibility for annual incentive bonuses.

• Initiatives promoting a healthy work/life balance.

• Wellbeing programs.

• Shared parental leave options.

• Study assistance support.

• Opportunities for sabbaticals.

• Flexible working hours.

• Benefits specific to each country.