Senior Product Marketing Manager – QuickBooks Migration

This is a fully remote position, open to applicants in Serbia, +1 more country.

📋 Description

• Take ownership of the positioning and messaging for Acumatica's QuickBooks Graduates program.

• Craft unique narratives that illustrate the reasons and timing for small businesses to transition beyond QuickBooks.

• Develop messaging tailored to specific industries and micro-verticals including construction, manufacturing, distribution, and professional services.

• Produce thought leadership materials and market-informed positioning strategies.

• Assist in executing comprehensive go-to-market strategies for QuickBooks Graduates campaigns.

• Review and enhance customer stories and videos in collaboration with the customer advocacy team.

• Work alongside product, sales, and industry/vertical teams to discuss roadmaps, priorities, and capabilities.

• Leverage performance data and analytics to assess campaigns and improve content strategies.

• Write video scripts, conduct light video edits, and create comparison/product overview videos and interactive demos.

• Oversee website messaging, comparison guides, datasheets, infographics, brochures, and other program materials.

• Assist in release planning and ensure alignment among internal and external teams.

• Provide support for trade shows, industry events, partner and customer gatherings, presentations, webinars, and thought leadership sessions.

• Report directly to the VP of Product Marketing.

⛳️ Requirements

• A minimum of 3–5 years of experience in product marketing is required.

• In-depth understanding of small business accounting software, specifically QuickBooks or similar systems.

• Familiarity with ERP business management systems, accounting processes, business technology, and B2B marketing strategies.

• Experience in construction, manufacturing, distribution, or professional services is advantageous.

• Educational qualifications in marketing, English, public relations, journalism, business, philosophy, computer science, or a related discipline.

• Exceptional writing skills are a must.

• Ability to convey complex features in a clear manner and translate technical ERP functionalities into easily understandable benefits.

• Possess an analytical mindset with a creative approach to messaging.

• Strong organizational skills and the ability to multitask effectively.

• Excellent communication skills.

• Experience with marketing technologies is preferred, including WordPress, Jasper or similar AI tools, Camtasia, Asana, CRM applications, SharePoint, and Wistia.

• Direct experience with QuickBooks Online or Desktop is a significant advantage.

• A team-oriented, collaborative, positive, and adaptable approach is essential.

🏝️ Benefits

• Eligibility for an annual bonus.

• Stock option eligibility.

• Sales incentives based on revenue or utilization for specific roles.

• Medical, dental, and vision insurance for employees and their dependents (for US-based employees).

• Employer-funded short-term and long-term disability coverage.

• Basic life insurance coverage.

• 401(k) plan with company matching contributions.

• Flexible time off policy.

• Sick and safe leave provisions.

• Emphasis on work/life balance.

• Opportunities for professional and financial growth.