Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and provide support for the launch of new features, product updates, and specific platform capabilities, which includes planning the launch, defining the target audience, developing messaging, and coordinating across various functions.

• Craft messaging and enhance positioning for designated product areas, effectively converting technical functionalities into clear customer benefits and unique market narratives.

• Perform customer and market research through interviews, win/loss analysis, competitive intelligence gathering, community engagement, and hands-on exploration of products.

• Develop sales enablement materials such as launch briefs, battlecards, FAQs, pitch support, and internal guidance documentation.

• Collaborate with teams from Product, Engineering, Design, Brand, Growth, Sales Enablement, and Customer Experience throughout the planning and launch phases.

• Track competitive actions and market developments, providing insights that shape launch strategy, positioning, and product marketing recommendations.

⛳️ Requirements

• A minimum of 3 years of experience in product marketing, preferably within B2B SaaS, cybersecurity, or similar technical sectors.

• Proven experience in supporting product launches or significant go-to-market strategies from the planning stage to execution.

• Exceptional writing and communication abilities, with a knack for translating technical ideas into clear and credible messages for diverse audiences.

• Skilled in conducting and synthesizing customer, product, and market research into actionable insights and recommendations.

• Strong project management and prioritization capabilities, coupled with effective cross-functional collaboration skills, and the ability to independently advance work.

• Experience in marketing technical products, cybersecurity solutions, or offerings for highly regulated sectors is desirable.

• Capability to fulfill all physical demands of the role with or without reasonable accommodation.

• Must be able to remain stationary for 50% of the time.

• Must be able to carry or move a laptop as necessary throughout the workday.

• Required integrity to keep confidential information secure and private.

• Subject to background checks, including Social Security verification, prior employment verification, references, educational verification, and criminal history checks.

🏝️ Benefits

• Eligibility for discretionary bonus programs or commission plans.

• Reasonable accommodations for qualified individuals with disabilities.

• Employment benefits and privileges (not otherwise specified).