Vice President, Product Marketing – Education

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the positioning, messaging, and go-to-market strategy for the entire Elsevier Health Education portfolio, encompassing both existing products and new launches.

• Develop market insights regarding the health education landscape and competitive positioning.

• Create value propositions tailored for institutional buyers and individual learners.

• Lead a team of product marketers focused on key product lines.

• Establish processes for product launches and set standards for field enablement.

• Collaborate with the Education BU leadership on roadmap input, launch readiness, and commercial strategies.

• Create sales enablement materials, case studies, and competitive battle cards.

• Work closely with the Customer Success team.

• Define and track marketing-influenced metrics such as adoption, renewal, expansion, and student engagement.

• Craft a compelling narrative for Elsevier Health Education aimed at institutions, faculty, and students.

• Report directly to the Chief Marketing Officer of Elsevier Health.

• Participate in the Global Health Marketing Leadership team and the Elsevier Healthcare Education Leadership team.

⛳️ Requirements

• Over 12 years of experience in product marketing.

• A minimum of 3 years in a senior leadership position managing direct reports.

• Strong expertise in healthcare education, edtech, or professional learning fields.

• Knowledge of purchasing behaviors of academic institutions and engagement methods of learners.

• Demonstrated capability to create differentiated positioning in competitive, content-rich environments.

• Experience in both institutional B2B and individual B2C marketing strategies.

• Cross-functional experience collaborating with Product, Sales, and Business Unit leadership.

• Exceptional ability in written storytelling.

• Proven history of successfully launching products in education technology or professional development sectors.

• Previous experience in an edtech or health education organization.

• In-depth knowledge of the nursing and medical education pipeline and the selection of institutional learning platforms.

• Familiarity with AI-powered learning tools, including spaced repetition, adaptive testing, and clinical simulation.

• Experience with both U.S. and international markets.

🏝️ Benefits

• Eligibility for annual incentive bonuses.

• Emphasis on maintaining a healthy work/life balance.

• Participation in wellbeing initiatives.

• Shared parental leave options.

• Study assistance programs.

• Availability of sabbaticals.

• Flexible working hours.

• Country-specific benefits offered.