Vice President, Product Marketing – Clinical Solutions

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of positioning, messaging, and the product marketing strategy for the entire Clinical Solutions portfolio, which includes both existing products and new launches.

• Develop market intelligence regarding the clinical solutions landscape, emerging care delivery models, and competitive positioning.

• Establish value propositions tailored for institutional buyers and clinical end users.

• Lead a team of product marketers focused on key product lines.

• Create launch processes and standards for field enablement.

• Collaborate with leadership in the Clinical Solutions business unit on roadmap contributions, launch readiness, and commercial strategies.

• Define and report on marketing-influenced metrics, such as adoption, renewal, expansion, and clinical engagement.

• Craft a narrative for Elsevier Clinical Solutions targeted at health system executives, clinical educators, and frontline care teams.

• Work in partnership across the marketing organization to design and implement data-driven, customer-insight-led marketing programs.

• Report directly to the Chief Marketing Officer of Elsevier Health.

• Engage as part of the Marketing Leadership team and the Clinical Solutions Leadership team.

⛳️ Requirements

• A minimum of 12 years of experience in product marketing.

• At least 3 years in a senior leadership position with direct reports.

• Extensive knowledge of enterprise B2B purchasing cycles in healthcare, health IT, or life sciences.

• Proven experience in selling to health systems, Integrated Delivery Networks (IDNs), or academic medical centers.

• A successful track record of launching products, displacing competitors, and developing positioning that sales teams utilize.

• Exceptional skills in written storytelling.

• Experience in creating sales and customer success enablement toolkits, including pitch decks, case studies, and competitive battle cards.

• Strong cross-functional experience collaborating with Product, Sales, and Customer Success teams.

• Proficiency in clinical decision support, EHR ecosystems, or point-of-care tools.

• Outstanding written and verbal communication abilities.

• Experience in building and scaling a product marketing function.

• Previous experience at a clinical decision support company.

• Understanding of how AI is transforming clinical workflows and the existing content players in the market.

• Experience in both US and international markets.

🏝️ Benefits

• Eligibility for an annual incentive bonus.

• Initiatives promoting a healthy work/life balance.

• Wellbeing initiatives provided.

• Availability of shared parental leave.

• Study assistance offerings.

• Opportunities for sabbaticals.

• Flexible working hours.