Vice President, Product Marketing – Clinical Solutions

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of positioning, messaging, and product marketing strategies for the entire Clinical Solutions portfolio, covering both current and upcoming products.

• Develop market intelligence regarding the clinical solutions landscape, emerging care delivery models, and competitive positioning.

• Articulate value propositions aimed at institutional buyers and clinical end users.

• Lead a team of product marketers focused on essential product lines.

• Implement launch processes and standards for field enablement.

• Collaborate with Clinical Solutions leadership for input on the roadmap, launch readiness, and commercial strategy.

• Define and report on marketing-influenced metrics such as adoption, renewal, expansion, and clinical engagement.

• Craft a narrative for Elsevier Clinical Solutions tailored for health system executives, clinical educators, and frontline care teams.

• Work alongside marketing teams to create and deploy data-driven, customer-insight-led marketing programs.

• Report directly to the Chief Marketing Officer of Elsevier Health.

• Participate in both the Marketing Leadership team and the Clinical Solutions Leadership team.

⛳️ Requirements

• Over 12 years of product marketing experience, with a minimum of 3 years in a senior leadership position managing direct reports.

• Extensive knowledge of enterprise B2B buying cycles within healthcare, health IT, or life sciences.

• Demonstrated success in launching products, displacing competitors, and crafting compelling narratives utilized by sales teams.

• Exceptional storytelling skills in writing.

• Experience in creating sales and customer success enablement toolkits, including pitch decks, case studies, and competitive battle cards.

• Strong cross-functional collaboration experience with Product, Sales, and Customer Success teams.

• Proficient understanding of clinical decision support, EHR ecosystems, or point-of-care tools.

• Outstanding written and verbal communication abilities.

• Experience in building and scaling a product marketing function.

• Previous experience at a clinical decision support organization.

• Knowledge of how AI is transforming clinical workflows and the current content landscape.

• Familiarity with both US and international markets.

🏝️ Benefits

• Healthy work/life balance.

• Wellbeing initiatives.

• Shared parental leave.

• Study assistance.

• Sabbaticals.

• Flexible working hours.