Vice President – Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Define the positioning, messaging, and value proposition of Seismic’s product and platform for the integrated Seismic and Highspot portfolio.

• Convert AI agents, content and knowledge management, enablement, engagement, learning, coaching, analytics, and workflows into a cohesive platform narrative.

• Clearly express the issues Seismic addresses, its unique selling propositions, and anticipated business outcomes.

• Collaborate with Product to align strategy and roadmap with customer requirements, competitive landscape, and market possibilities.

• Direct product architecture, naming, packaging, and pricing initiatives.

• Establish and manage a global product marketing team that encompasses platform, products, AI, solutions, competitive intelligence, and various industries.

• Take ownership of go-to-market strategies and execution for significant product launches and updates.

• Provide the sales team with messaging, sales strategies, proof points, demonstrations, and competitive analysis.

• Develop competitive intelligence regarding rivals, adjacent platforms, emerging AI firms, and build-versus-buy strategies.

• Incorporate market and customer insights into Product to shape priorities and investment choices.

• Collaborate with Marketing to transform product innovations into lasting market success.

• Acquire knowledge in regulated market processes, buyer behaviors, regulatory frameworks, data necessities, governance structures, and risk factors.

• Convert permissions, governance, auditability, security, compliant personalization, and responsible AI into tangible customer benefits.

• Partner with Product and industry leaders on the requirements and investments needed for regulated environments.

• Create unique industry narratives without fragmenting Seismic into vertical-specific products.

⛳️ Requirements

• Over 15 years of experience in B2B enterprise technology, including substantial leadership in product marketing.

• Proven track record in leading product marketing for a large enterprise software, SaaS, AI, CRM, revenue technology, content, workflow, or related platform organization.

• Ability to simplify complex, multi-product technologies into a clear, differentiated platform narrative.

• In-depth knowledge of enterprise AI, including agents, generative AI, data, context, governance, and workflow automation.

• Experience with integrating or repositioning products following an acquisition, merger, or major portfolio growth is advantageous.

• Capability to interact credibly with Product and Engineering while crafting narratives for CEOs, CROs, CMOs, CIOs, and frontline GTM leaders.

• Experience in building and leading high-performing global product marketing teams.

• Significant experience in financial services and/or healthcare and life sciences is highly desirable.

• Knowledge of governance, approvals, permissions, auditability, security, data lineage, compliance, and risk management in regulated industries.

• Confidence in discussing AI agents, product architecture, revenue impacts, governance, and risk considerations.

• Ability to thrive in a global product marketing leadership role.

🏝️ Benefits

• Comprehensive benefits and perks for overall well-being, varying by country.

• Incentive plans in addition to base salary.

• Reasonable accommodations available during the application or recruitment process.

• Commitment to equal opportunity employment.