Product Marketing Manager

This is a fully remote position, open to applicants in Florida.

📋 Description

• Develop, implement, and sustain comprehensive go-to-market strategies that stimulate demand in designated markets.

• Collaborate with cross-functional teams to ensure successful go-to-market initiatives.

• Conduct research, perform analyses, and document findings thoroughly.

• Mentor and evaluate the contributions of team members.

• Create, execute, and manage marketing and communication strategies.

• Evaluate the effectiveness of marketing strategies and suggest enhancements.

• Formulate new product plans and market entry strategies, including resource requirements and expected payback periods.

• Build relationships with executive leaders and present product features effectively.

• Lead comprehensive planning processes and establish key priorities.

• Collaborate with business owners and stakeholders to mitigate risks and provide value to both internal and external customers.

• Propel business transformation through simplification and innovative activities.

• Develop and oversee positioning and messaging for product expansion strategies in new markets.

• Identify customer requirements, supervise market research, and keep track of market trends and competitive environments.

• Articulate product value propositions and create sales enablement resources.

• Assess internal processes for efficiency and accuracy before and after go-to-market launches.

• Manage market persona mapping and marketing intelligence initiatives.

• Support marketing programs that enhance product demand in designated markets.

• Work collaboratively across functions to define the why, what, and when of products, ensuring effective positioning.

• Cultivate relationships to innovate new products and improve existing functionalities.

• Assist in identifying market requirements, conducting total addressable market analysis, and assessing competitive landscapes.

• Gather input from partners and communicate product strategies effectively.

• Contribute to the development of training materials and educational content.

• Identify opportunities to surpass competitors through product differentiation.

⛳️ Requirements

• Bachelor’s degree in a related field or equivalent business experience.

• Over 4 years of relevant professional experience.

• An MBA or related master’s degree is preferred.

• Product Marketing certification(s) are favored.

• Demonstrated ability to manage projects and processes independently with minimal supervision.

• Advanced understanding of the relevant work area.

• Capacity to adapt to various situations and comprehend new technologies/processes based on business and partner needs.

• Familiarity with the Technology Solution Provider Market and its submarkets.

• Proficient in delivering cohesive product demonstrations and presentations to customers and prospects.

• Exceptional verbal, written, communication, and presentation skills across business and technology domains.

• Strong skills in structuring, identifying, and resolving problems.

• Ability to convert ideas into clear, impactful communications.

• Capacity to thrive in a fast-paced environment with changing priorities while exercising sound judgment.

• Ability to define and create use cases, detailed personas, key themes, customer lifecycle messaging, differentiated value propositions, and sales enablement readiness.

• Strong business insight and acumen.

🏝️ Benefits

• Travel requirements may range from 20-40% (both regional and international).

• Reasonable accommodations may be provided to enable qualified individuals with disabilities to perform essential job functions and/or receive other employment benefits and privileges.