Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and implement the complete go-to-market (GTM) strategy for Sprout’s AI portfolio, which includes Trellis and the broader AI platform.

• Convert business goals and emerging technologies into long-term market strategies and executable GTM plans.

• Develop and implement GTM playbooks, tiering frameworks, and methodologies for enablement.

• Create executive-level messaging, presentations, market materials, and value propositions.

• Assess market changes, competitive trends, and buyer behavior to uncover growth opportunities.

• Design and execute focused campaigns and tactical initiatives to boost market adoption.

• Provide guidance to Product and Revenue leadership while mentoring members of the product marketing team.

• Review AI positioning, GTM enablement, and the competitive landscape.

• Set up frameworks for positioning and messaging to enhance competitive enterprise win rates.

• Collaborate with Revenue leadership on buyer enablement and training for sales teams.

• Evaluate product adoption, deal sizes, and the impact of GTM efficiency.

• Introduce methodologies, tools, and best practices throughout the marketing organization.

⛳️ Requirements

• Over 8 years of experience in Product Marketing or Strategic Marketing within enterprise B2B SaaS.

• A proven history of strategically leading and executing impactful, portfolio-level product launches and GTM strategies.

• Demonstrated experience with AI, machine learning, or data-centric software products.

• Extensive background in influencing product roadmaps and collaborating with Product and Revenue leadership.

• Outstanding communication abilities, including the capacity to create executive-level messaging, positioning, and market narratives.

• Profound conceptual and practical knowledge of AI, machine learning, and natural language processing applications in enterprise SaaS.

• Capability to balance strategic thinking with practical content creation and execution.

• Proven track record of self-initiating tasks, navigating uncertainty, identifying strategic priorities, and independently executing deliverables.

• Ability to manage complex stakeholder relationships and align Sales, Product, Executive Leadership, and Brand teams.

• Experience in enhancing systems, processes, or GTM models using best practices and innovative frameworks.

🏝️ Benefits

• Comprehensive BCBSIL medical, dental, and vision insurance for you and eligible dependents.

• Complimentary Modern Health coaching, therapy sessions, and digital wellness resources.

• 401(k) plan featuring a 50% company match on the initial 6% of contributions.

• Fully employer-paid life and disability insurance.

• Flexible paid time off (PTO) and company-wide Rest & Recharge days.

• Up to 16 weeks of paid parental leave.

• Annual Lifestyle Spending Account of $1,000 USD.

• One-time home-office setup stipend of $550 USD.

• Monthly internet stipend of $50 USD.

• 16 hours of paid volunteer time each year.

• Annual charitable donation match of $100.

• Pre-tax commuter benefits.

• Subsidized child/eldercare services through Care.com.

• Discounted pet insurance via Figo.

• Complimentary personalized financial wellness support.

• Ten paid holidays.

• Opportunity to receive restricted stock units (RSUs) through Sprout’s equity plan.