Product Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the process, scheduling, and coordination of customer-facing release materials, including release notes, demo videos, demo scripts, and training/help content.

• Monitor product team shipments and plan backwards from shipping dates to ensure timely delivery of collateral.

• Manage and facilitate Loopio's go-to-market enablement schedule.

• Inform support, sales, and customer success teams on releases, updates, positioning, and demos.

• Establish and uphold quality benchmarks for release materials.

• Design and evaluate customer awareness and adoption metrics post-releases.

• Collaborate with mission team leaders and product marketing to ensure consistent messaging and positioning.

• Develop and sustain internal agents and light automation for release processes.

• Contribute to the positioning and messaging for various Loopio product areas.

• Create and manage sales enablement resources, such as battlecards, competitive FAQs, and objection-handling content.

• Collaborate with customer marketing on proof points, case studies, and reference materials.

• Assist in buyer and customer research through interviews, surveys, and win/loss analysis.

• Aid in launch planning and execution for significant initiatives in the go-to-market strategy.

• Contribute to webinars, blog articles, sales presentations, and other campaign-related content.

• Keep an eye on the competitive landscape and integrate insights into marketing materials.

⛳️ Requirements

• 2 to 4 years of experience in product marketing, marketing, or a related go-to-market position, preferably in B2B SaaS.

• Excellent writing skills and strong editorial judgment.

• Ability to transform technical feature details into clear, customer-friendly narratives.

• Experience in coordinating writers, marketers, and creators of video/demo content.

• Familiarity with positioning, messaging, and launch planning.

• Proficient in using tools such as Claude, Claude Cowork, Claude Code, or similar AI platforms to create workflows, automations, or agents.

• Highly organized and detail-oriented.

• Sound judgment in recognizing process gaps versus isolated exceptions.

• Capability to work across multiple teams without formal authority.

• Legally authorized to work in Canada without the need for employer sponsorship.

• Must reside within 300 km of Toronto or Vancouver, or be willing to relocate to one of these hubs.

• Ability to collaborate across time zones in the UK, India, and North America.

🏝️ Benefits

• Eligibility for equity.

• Professional development allowance for learning and skill enhancement.

• Health and wellness benefits starting from day one.

• MacBook laptop provided.

• Monthly subsidy for phone and internet expenses.

• Work-from-home budget available.

• Flexible remote-first work culture.

• Options for flexible co-working locations in Ontario and British Columbia.

• Continuous feedback and regular one-on-one meetings using Lattice.

• Participation in townhalls, AMAs, and quarterly celebrations.

• Access to Employee Resource Groups.

• Recognized as an award-winning workplace.

• Commitment to equal opportunity and an inclusive work environment.

• Interview accommodations available.