Product Marketing Manager, Procurement

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the comprehensive go-to-market strategy for Agiloft within the procurement sector, encompassing marketing strategy, sales strategy, and enablement.

• Act as the main point of contact between product marketing and sales, ensuring alignment on procurement positioning, priorities, and execution.

• Develop and sustain a continuous intelligence framework that includes competitive insights, customer insights, market intelligence, and analyst relations specific to procurement and source-to-contract.

• Convert intelligence into strategic guidance that influences product strategy, roadmap priorities, and decisions on packaging and pricing.

• Manage the positioning and messaging for Agiloft in the procurement space.

• Create sales enablement materials, such as battlecards, objection-handling guides, demo narratives, and playbooks.

• Organize and oversee go-to-market launches for capabilities relevant to procurement.

• Produce procurement-centric content, including website copy, one-pagers, case studies, webinars, and thought leadership pieces.

• Construct the business case and ROI framework for procurement buyers.

• Identify and cultivate procurement customer advocates and references.

• Monitor program performance and prioritize future investments.

⛳️ Requirements

• 6+ years of experience in product marketing, preferably in B2B SaaS, with direct responsibility for go-to-market strategy, positioning, or execution of launches.

• Familiarity with procurement, sourcing, supplier management, or source-to-contract processes is highly advantageous.

• Experience with contract management, legal tech, or sales operations software is beneficial.

• Proficiency in using AI tools for core business functions is a plus.

• Demonstrated capability to build and lead a go-to-market strategy that integrates marketing, sales, and enablement.

• Experience in collecting and synthesizing competitive intelligence, customer insights, and analyst relations to guide product and business decisions.

• Proven track record of collaborating with product management on roadmap priorities and decisions regarding packaging or pricing.

• Outstanding written and verbal communication skills, with the ability to articulate complex buyer issues into compelling messaging that resonates with buyer personas.

• Experience in developing sales enablement materials, such as battlecards, playbooks, and competitive analyses.

• Strong analytical abilities, with comfort in utilizing win/loss analysis and pipeline metrics to inform strategy and evaluate results.

• Demonstrated success in leading cross-functional launches, aligning product, sales, and demand generation around a unified plan.

🏝️ Benefits

• Floating holidays

• Quarterly, no-questions-asked wellness day

• Employee Resource Groups (ERGs)

• Working environment supporting healthy work/life balance