Vice President, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Define market strategy, platform positioning, and messaging.

• Collaborate with Product leadership to prioritize the roadmap.

• Direct Product Marketing's transition to an AI-centered approach.

• Establish launch strategies and empower the field for success.

• Work alongside Revenue Marketing to transform launches and campaigns into results.

• Create proof points for product performance and customer outcomes.

• Develop demonstrations, interactive tours, and videos.

• Manage competitive and analyst strategies.

• Enhance win rates against key competitors and Celigo's standing in significant evaluations.

• Oversee the free trial as a pipeline channel, boosting activation and conversion.

• Ensure product content enhances organic search and visibility in AI searches and LLM responses.

• Collaborate with Product and Finance on pricing and packaging strategies.

• Design the organizational structure and operating model.

• Manage the budget effectively.

• Recruit, mentor, and lead a team of leaders and specialists.

• Act as Celigo’s external representative as an executive spokesperson.

⛳️ Requirements

• Bachelor’s degree in business or a technical discipline.

• At least 12 years of experience in B2B SaaS product marketing.

• Over 6 years of experience in leading teams, including managing managers, in a similar scale (approximately $100M+ ARR).

• Proven track record of influencing the market through positioning changes, enhanced analyst placements, or measurable gains in competitive win rates.

• Extensive experience in integration, automation, iPaaS, or related infrastructure software.

• Proficient in positioning a multi-product portfolio as a unified platform.

• Familiarity with pricing and packaging strategies.

• Experience with free trial or product-led initiatives.

• Expertise in crafting proof-driven, demo-led narratives.

• Hands-on experience with AI in personal endeavors.

• Ability to market AI products credibly without overpromising.

• Executive presence when engaging with the C-suite, analysts, and media.

• Capacity to lead through influence across Product, Sales, and Marketing teams.

🏝️ Benefits

• Remote-first culture.

• Three weeks of vacation (starting from year one).

• Wellness days and holidays for recharging.

• Parental leave.

• Comprehensive benefits package.

• Monthly technology stipend.

• Opportunities for recognition and career development.

• Competitive compensation.