Vice President of Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of defining, packaging, and delivering the value of xCures' product to the market.

• Report directly to the Chief Product Officer (CPO).

• Build and lead the product marketing function.

• Serve as a vital strategic partner to the Commercial team.

• Control the overarching product narrative.

• Convert intricate GenAI and healthcare data concepts into unique value propositions for executive clients.

• Design the go-to-market strategy for the entire product lineup.

• Coordinate cross-functional launches to align Product and Commercial teams.

• Direct feature bundling and develop an ROI framework to optimize win rates across Ideal Customer Profiles.

• Recruit, mentor, and develop a high-performing Product Marketing Manager team.

• Establish PMM playbooks, frameworks, and key performance indicators (KPIs).

• Systematize competitive intelligence and conduct market trend analysis.

• Provide guidance to the CPO and Director of Product on prioritizing the roadmap based on market opportunities.

• Collaborate with Commercial leadership to create a sales enablement program for complex, multi-million-dollar enterprise contracts.

• Travel moderately (10–15%) for team offsites, critical customer meetings, and major industry conferences.

⛳️ Requirements

• A bachelor's degree is required.

• An MBA or advanced degree in a relevant field is strongly preferred.

• Over 10 years of experience in product marketing.

• At least 4 years of experience building and leading a PMM team.

• Extensive experience in HealthTech, B2B SaaS, or healthcare data platforms.

• Proven success in commercializing complex, highly technical products (AI/Data) for enterprise audiences.

• Exceptional communication skills with the ability to convey the company vision to external analysts, media, and enterprise C-suite executives.

• Strong understanding of SaaS unit economics, pricing elasticity, and revenue modeling.

• Gravitas and emotional intelligence to lead effectively without formal authority within the Product and Commercial organizations.

• Ability to envision a 3-year market trajectory while addressing immediate launch challenges.

• Experience in pharmacy, diagnostics, value-based care markets, or specialty healthcare markets is a plus.

• Hands-on experience marketing GenAI, LLMs, or AI-driven clinical products is a plus.

• Familiarity with healthcare quality and/or interoperability standards (FHIR, HL7, ONC) is a plus.

• Experience in scaling a startup from Series B/C through rapid growth and market expansion is a plus.

• Candidates may be located anywhere in the United States.

• Must already possess authorization to work in the United States.

• xCures does not provide sponsorship.

🏝️ Benefits

• Remote-First work environment.

• Paid Time Off and 13 Company Holidays.

• Equity Package.

• Paid Parental Leave.

• Comprehensive Medical, Vision, and Dental coverage.

• Employer HSA Contribution.

• Employer 401(k) Match.

• Short-Term Disability (STD), Long-Term Disability (LTD), Life Insurance, and Critical Illness Plans.

• Employee Assistance Program.

• Adoption Assistance.

• Company Offsites.

• Monthly Internet Allowance.

• Professional Development Funds.