Vice President, Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the commercial marketing strategy for the company's CAR-T portfolio targeting both current and future autoimmune indications.

• Create and guide the overall marketing strategy and commercial vision.

• Build strategic capabilities, infrastructure, and ensure organizational readiness.

• Define objectives for launches, prioritize customer needs, establish brand positioning, develop messaging, outline channel strategies, create unbranded educational content, define promotional approaches, and set measurement criteria.

• Convert clinical data, market research, competitive intelligence, and customer insights into actionable marketing strategies.

• Gain a deep understanding of patient journeys, referral ecosystems, treatment pathways, and adoption challenges related to autoimmune diseases.

• Lead the marketing team during the company's inaugural product launch and create a replicable launch model.

• Set performance metrics for launches and refine strategies based on market feedback, customer behavior, competitive actions, and new data.

• Develop post-launch strategies and unique lifecycle strategies for additional indications, patient populations, and disease contexts.

• Collaborate with Clinical Development, Medical Affairs, Market Access, Commercial Operations, Sales, Regulatory, and Legal/Compliance teams.

• Build capabilities for customer and market insights.

• Offer commercial insights to senior leadership and the executive team.

• Assemble and lead a high-performing marketing organization.

• Identify necessary capabilities, talent, agency partnerships, and infrastructure.

• Set objectives, define operating processes, and establish performance metrics.

• Foster a culture of accountability, strategic thought, collaboration, and agile execution.

⛳️ Requirements

• Over 15 years of progressively responsible experience in commercial/marketing roles within the biopharmaceutical industry.

• Extensive experience in specialty, rare diseases, hematology, immunology, or other complex therapeutic markets.

• Proven track record of personally leading a successful U.S. product launch from pre-launch through commercialization.

• Experience in developing commercialization strategies for innovative therapies, ideally CAR-T, cell therapy, gene therapy, or other highly specialized treatments.

• Demonstrated ability to create multi-indication and lifecycle strategies for pharmaceutical or biotechnology assets.

• Background in building or significantly transforming a marketing organization in a growth-stage or emerging biotech setting.

• Strong grasp of commercialization, brand strategy, market development, customer segmentation, both personal and digital engagement, market research, forecasting, and promotional strategies.

• Capability to translate intricate clinical/scientific data into distinct commercial positioning.

• Experience working with Medical Affairs, Clinical Development, Market Access, Regulatory, Sales, and executive leadership.

• Awareness of treatment, referral, reimbursement, and healthcare-provider ecosystems pertinent to specialty and cell therapies.

• Insight into the challenges of launching innovative or highly specialized therapies.

• Outstanding strategic thinking and a proactive approach to execution.

• Excellent communication skills and a strong executive presence.

• Ability to influence senior leadership and cross-functional stakeholders.

• Capacity to thrive in a fast-paced, entrepreneurial environment with changing priorities.

🏝️ Benefits

• Bonus eligibility.

• Comprehensive benefits package.

• Participation in the Company's stock plan.

• Flexible remote work arrangement.

• Travel requirements of approximately 25–40%.