Vice President, Marketing

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Direct the downstream marketing and commercialization strategies for both existing and new Shockwave Medical IVL products.

• Create compelling product value propositions, positioning, messaging, campaigns, and marketing collateral.

• Spearhead go-to-market initiatives for new IVL products, encompassing pricing, inventory management, account targeting, segmentation, and sales support.

• Manage the corporate and product brand identity, brand voice, and communications across various platforms, including print, digital, and social media.

• Supervise the strategy for medical conferences and associated investments.

• Organize and implement global and national meetings and events for the commercial team.

• Contribute insights into product development programs, market assessments, research, physician feedback, design contributions, product development teams, and portfolio prioritization.

• Manage internal communications and public relations, overseeing direct teams and consultants.

• Offer essential input into the IVL evidence strategy, publications, podium planning, and investigator-initiated research grants.

• Provide strategic guidance on scientific communications.

• Ensure the performance, development, growth, and retention of multiple teams while maintaining marketing functional excellence.

• Collaborate with marketing leadership, US and EU sales, clinical teams, manufacturing, R&D, regulatory, finance, senior management, and influential physicians.

• Monitor competitors, procedural advancements, market growth, reimbursement, and emerging technologies.

• Report to the VP of Global Sales and Marketing and collaborate closely with the President, senior staff, key opinion leaders, and the marketing team.

⛳️ Requirements

• At least 15 years of experience in a leadership position within a medical device setting.

• A BA or equivalent experience is mandatory.

• An MBA or advanced degree is strongly preferred.

• Proficient understanding of business finances, strategic planning, strategic marketing and sales, product development, operations, and logistics.

• Awareness and understanding of the healthcare market and competitive landscape.

• Familiarity with working in a globally regulated environment.

• Preferred experience with balloon catheter platforms utilized by cardiologists, interventional radiologists, and vascular surgeons.

• Medical device experience in the vascular sector is preferred.

• Understanding of public relations, investor relations, and social media marketing and advertising channels is preferred.

• Demonstrated ability to design, build, and lead high-performing teams, including setting goals, providing feedback, and managing performance and career development.

• Excellent relationship management, communication, and interpersonal skills.

• Comfortable working in an entrepreneurial environment characterized by rapid pace and change.

• Ability to work independently and adjust to evolving requirements.

• Experience in mergers and acquisitions or partnerships is a plus.

• Preferred experience in both startup environments and large organizations.

• Capable of thriving in a fast-paced setting while juggling multiple competing priorities.

• Willingness to travel up to 30% as required.

🏝️ Benefits

• Consolidated retirement plan (pension).

• Savings plan (401(k)).

• Long-term incentive program.

• Vacation entitlement of 120 hours per calendar year.

• Sick leave of 40 hours per calendar year; Colorado employees receive 48 hours; Washington employees receive 56 hours.

• Holiday pay, including 13 Floating Holidays per calendar year.

• Work, Personal, and Family Time – up to 40 hours per calendar year.

• Parental Leave – 480 hours within one year of the birth, adoption, or foster care of a child.

• Bereavement Leave – 240 hours for an immediate family member; 40 hours for an extended family member per calendar year.

• Caregiver Leave – 80 hours within a 52-week rolling period.

• Volunteer Leave – 32 hours per calendar year.

• Military Spouse Time-Off – 80 hours per calendar year.

• Inclusive interview accommodation support.