Vice President, Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and manage the demand generation function while designing and implementing account-based marketing (ABM) initiatives aimed at health systems and CMO networks.

• Supervise paid marketing efforts, which include oversight of SEO/AEO, website optimization, participation in paid conferences, and sponsorships.

• Integrate case studies, partner highlights, and earned media assets into outbound campaigns that transition priority accounts from awareness to evaluation.

• Take ownership of the handoff process from marketing-qualified leads to Account Executives (AEs), ensuring accurate routing and comprehensive closed-loop reporting.

• Ensure alignment between Communications and Brand with Customer Marketing and demand generation to achieve common pipeline and revenue objectives.

• Manage lifecycle and expansion marketing, enhancing provider and patient journeys to boost engagement, retention, and clinical outcomes.

• Define and oversee the marketing technology stack, funnel instrumentation, and CRM attribution model.

• Track and report on sourced pipeline, influenced pipeline, MQL-to-SQL conversion rates, and Customer Acquisition Cost (CAC).

• Lead, mentor, and develop a distributed marketing team; recruit demand generation talent and assess the timing for formalizing product marketing.

⛳️ Requirements

• 8-12+ years of progressive B2B marketing experience, including a minimum of 3 years in a senior leadership position.

• Established history of building demand generation and ABM programs from the ground up in growth-stage or mid-market companies, with hands-on execution rather than mere oversight.

• Strongly preferred experience in marketing to health systems, hospital networks, or enterprise healthcare buyers, as well as patients and providers.

• Proven expertise in managing the entire marketing funnel, from brand awareness to pipeline generation and customer expansion, including measurement frameworks that track sourced pipeline, MQL-to-SQL rates, and CAC.

• A successful track record of managing marketing in resource-constrained settings, prioritizing effectively, and achieving significant results with limited budgets.

• Experience in close collaboration with sales organizations, reporting to a revenue-focused executive, and leading cross-functional initiatives without direct authority.

• Proficient in AI research and productivity tools, with the ability to critically assess AI-generated insights, distinguishing valuable information from irrelevant data in a rapidly changing information landscape.

🏝️ Benefits

• Competitive pay & equity.

• Fully remote work environment.

• Comprehensive health coverage: Medical, dental & vision.

• Paid time off.

• 401k plan with matching.

• Paid parental leave.

• Home office stipend.