Vice President, GTM & Marketing

This is a fully remote position, open to applicants in Texas.

📋 Description

• Develop and implement the go-to-market strategy for Fintech resident and PMC solutions.

• Oversee product marketing, brand strategy, customer lifecycle marketing, and demand generation efforts.

• Take charge of launch planning for new fintech products, partnerships, AI functionalities, and platform improvements.

• Design and implement enterprise change management strategies that facilitate organizational transformation and enhance customer adoption.

• Create executive communication plans, manage internal communications, and develop stakeholder engagement strategies.

• Collaborate with Product, Engineering, Sales, Customer Success, and Partnerships teams for synchronized product launches.

• Develop programs for customer education, onboarding, and adoption.

• Direct competitive positioning, conduct market research, gather customer insights, and formulate messaging strategies.

• Produce sales enablement content, executive presentations, and thought leadership initiatives.

• Establish and lead a high-performing marketing and change management organization.

• Report directly to the Chief Fintech Officer.

• Travel occasionally for customer meetings, conferences, and leadership sessions.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.

• Over 15 years of leadership experience in B2B SaaS, fintech, technology, or digital products.

• Proven experience in leading enterprise product marketing and large-scale change management projects.

• Track record of successfully launching intricate technology platforms and fostering customer adoption.

• Strong executive communication skills and experience in cross-functional leadership.

• Familiarity with product marketing and go-to-market strategies.

• Knowledge of organizational change management methodologies (e.g., Prosci, Kotter, ADKAR).

• Understanding of executive communications and stakeholder engagement.

• Background in brand strategy, customer lifecycle marketing, and digital marketing.

• Knowledge of sales enablement and customer adoption initiatives.

• Expertise in data-driven marketing and performance measurement.

• Outstanding leadership, collaboration, and presentation abilities.

• Capability to sit or stand for prolonged periods and use standard office equipment.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and a supportive work environment.