Vice President, Consumer Products – Growth

This is a fully remote position, open to applicants in Connecticut, +12 more states.

📋 Description

• Take ownership of the extension and associated business strategies and operational rhythm, with a focus on revenue, forecasting, KPI performance, and resource distribution.

• Formulate the growth strategy for the consumer product portfolio, encompassing strategic priorities, growth drivers, and market positioning.

• Establish strategic product direction and prioritize the roadmap.

• Identify and evaluate new business opportunities, weighing build versus partner options.

• Develop and expand a high-performing team with defined processes, staffing models, and quality benchmarks.

• Analyze, interpret, and present data related to funnel, acquisition, retention, and cashback performance.

• Create a reporting schedule and metrics framework, providing insights and recommendations to leadership.

• Oversee performance-driven CPA/CPI partnerships that enhance installs, activation, and monetization.

• Direct the creator/UGC growth function to meet performance objectives.

• Cultivate and enhance distribution relationships across affiliate networks, merchants, and other partners.

• Design, test, and refine CPA/CPI offers, payout frameworks, and tracking systems.

• Align affiliate network and merchant connections with the extension/app business, ensuring KPIs, attribution, and payout accountability are met.

• Define and monitor partner metrics such as eCPI, eCPA, ROAS, and retention cohorts.

• Ensure adherence to tracking technologies, digital marketing standards, and affiliate network regulations.

• Collaborate with product, data, and legal teams to ensure compliant tracking, fraud prevention, and integration of partner-sourced traffic.

• Manage and enhance the paid growth function, authorizing budgets, targets, and LTV-based guidelines.

• Partner with product and engineering teams to translate strategy into an actionable roadmap.

• Connect partnerships, product, engineering, and leadership to maintain alignment within the extension business.

⛳️ Requirements

• Over 8 years of relevant experience overseeing consumer and product initiatives (e.g., product growth, product management, GM or P&L responsibility).

• Proven success in developing and scaling performance-driven growth initiatives, including CPA/CPI partnerships, affiliate channels, or other pay-for-performance distribution frameworks.

• Demonstrated ability to build, launch, and sustain high-scale, successful products.

• Experience in strategically influencing and aligning senior stakeholders and key partners to consistently drive actions, outcomes, and changes.

• A hands-on, "roll up your sleeves" attitude, capable of being a catalyst for change within an organization.

• Strong business insight and proficiency in data analytics.

• Bachelor's degree in business, engineering, marketing, or a related discipline (or equivalent practical experience).

• Experience managing app and/or browser extension products.

• Background in affiliate marketing or digital partnerships.

• Familiarity with the shopping and deals sector.

🏝️ Benefits

• Competitive salary + bonus + equity.

• Generous PTO + 11 company holidays.

• Open sick time.

• 100% coverage for Medical, Dental, and Vision for employees.

• 401k with matching contributions.

• Health & Dependent Care Flex Spending Account.

• Paid professional development opportunities.

• Leadership and growth prospects.

• Virtual company and team-building events.