Vice President, Demand & Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate a comprehensive growth strategy for both B2B and B2C in collaboration with Product Marketing VPs.

• Oversee integrated demand generation for the enterprise pipeline and direct acquisition efforts.

• Establish targets, determine channel mix, and allocate budget effectively.

• Direct B2B marketing initiatives, B2C programs, and product websites.

• Enhance B2B2C transitions and measurement methodologies.

• Manage the paid media team and create a collaborative channel infrastructure.

• Develop and maintain a cross-motion attribution model in partnership with other functions.

• Lead efforts in paid search, paid social, programmatic advertising, affiliate marketing, and lifecycle marketing.

• Define the B2C acquisition strategy for Osmosis, ClinicalKey AI, and Complete Anatomy.

• Collaborate on audience intelligence, segmentation, and investment optimization strategies.

• Present performance metrics and optimization strategies to senior leadership.

• Build and expand the integrated demand and growth organization.

⛳️ Requirements

• Over 12 years of experience in growth or demand generation.

• More than 4 years in a senior leadership position responsible for pipeline or revenue targets.

• Proven ability to build and scale demand generation in a complex, multi-motion setting (B2B and B2C, or enterprise and consumer).

• Extensive knowledge of paid search, paid social, programmatic advertising, and lifecycle/CRM.

• Strong analytical capabilities with a focus on performance metrics management.

• Direct experience with AI-driven marketing tools, personalization platforms, and autonomous content operations.

• Demonstrated experience in building and leading high-performing marketing teams.

• Experience in both in-house media buying and outsourcing media buying to partners.

• Familiarity with Salesforce and platforms such as Braze, Marketo, or HubSpot.

• Knowledge of attribution or business intelligence platforms.

• Experience in the health tech, edtech, or professional information sectors.

• Understanding of healthcare professional (HCP) or clinical marketing and compliance considerations.

• Proven success in developing and scaling innovative marketing programs and strategies.

🏝️ Benefits

• Annual incentive bonus.

• Initiatives promoting a healthy work/life balance.

• Wellbeing programs.

• Shared parental leave.

• Study assistance.

• Sabbaticals.

• Flexible working hours.

• Benefits specific to the country.