Vice President – Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee Argano’s Demand Center of Excellence.

• Create the CoE charter, operating model, team structure, roles, intake process, prioritization, and service-level model.

• Implement repeatable campaign frameworks and shared planning practices.

• Recruit, mentor, and cultivate talent in campaign management, ABM, email marketing, webinars, and content creation.

• Manage the integrated campaign strategy and execution for all Argano business units.

• Convert offerings, ideal customer profiles (ICPs), and pipeline strategies into annual and quarterly campaign plans with lead and pipeline objectives.

• Customize messaging, offers, and content for publisher ecosystems and key industries.

• Promote cross-selling and campaigns aimed at expanding the existing customer base.

• Develop and implement tiered ABM programs for strategically selected accounts.

• Coordinate sales, account teams, and BDR/outbound efforts around account selection, engagement strategies, and playbooks.

• Establish intent, engagement, and account-scoring indicators.

• Oversee email marketing, lifecycle and nurture architecture, database integrity, segmentation, deliverability, testing, and governance.

• Lead the strategy, promotion, follow-up, and conversion for webinars and virtual events.

• Direct content strategy, editorial planning, funnel-stage content mix, and the production of demand-focused assets.

• Collaborate on landing pages, forms, and digital conversion pathways.

• Define the operational requirements for campaigns, including build, routing, scoring, attribution, and reporting.

• Work with Creative and Events teams to expedite campaign production and align events with pipeline activities.

• Set lead definitions, hand-off SLAs, follow-up standards, and the cadence between sales and marketing.

• Take ownership of marketing-sourced lead and pipeline targets, providing weekly, monthly, and quarterly forecasts and reports.

• Develop funnel measurement techniques to enhance conversion rates, velocity, and costs per stage.

• Transition from activity reporting to plan-based reporting methodologies.

• Manage the demand-generation budget and program mix to ensure positive pipeline returns.

⛳️ Requirements

• 12+ years of experience in B2B marketing.

• At least 5 years of experience leading demand generation, campaigns, or ABM teams.

• Proven history of constructing a demand function or center of excellence that supports multiple business units, practices, or product lines.

• Demonstrated accountability for pipeline targets and proficient understanding of funnel metrics, attribution, and marketing-sourced pipeline reporting.

• Extensive experience in ABM, email and lifecycle marketing, webinars, and content strategy.

• Familiarity with marketing automation and CRM platforms, such as HubSpot, Marketo, or Salesforce.

• Knowledge of ABM and intent platforms as well as webinar tools.

• Exceptional cross-functional leadership skills across sales, business-unit marketers, operations, creative teams, and events.

• Possess a player-coach mentality.

• Preferred: experience within enterprise software publisher ecosystems.

• Preferred: experience in install-base, cross-sell, and expansion marketing within a services organization.

• Preferred: experience collaborating with or managing a BDR/outbound function.

• Preferred: familiarity with account-planning tools, Plan-on-a-Page or similar planning methodologies, and Forrester or SiriusDecisions demand frameworks.

🏝️ Benefits

• Argano is an equal-opportunity employer.

• Compensation range, bonus, and equity/LTI details are mentioned but not specified.