Head of Performance Marketing

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take charge of developing and implementing Moneyboat’s multi-channel paid acquisition strategy to meet increasing revenue goals while maintaining an acceptable cost per acquisition (CPA).

• Lead and enhance affiliate and partnership collaborations to maximize the business share that Moneyboat captures.

• Oversee the digital marketing agency, ensuring performance-based targets are met across Paid Search, Meta, and Programmatic channels.

• Identify and articulate commercial opportunities throughout all stages of the customer lifecycle to enhance awareness, adoption, activation, and retention.

• Introduce innovative tactics, conduct optimization tests, and elevate campaign performance.

• Ensure precise implementation of digital analytics and tracking while utilizing emerging technologies.

• Take responsibility for media planning and budget distribution.

• Own key performance indicators (KPIs) and deliver regular reports on pipeline metrics throughout the customer journey.

• Analyze and report on the effects of marketing initiatives on the customer lifecycle.

• Collaborate closely with Credit Risk and Technology teams to confirm go-to-market strategies, buyer personas, value propositions, messaging, content requirements, and message optimization.

• Manage a media budget worth millions of pounds.

⛳️ Requirements

• Strong analytical capabilities and a focus on data-driven decision-making.

• Technical proficiency.

• Over 5 years of managerial-level experience in user acquisition marketing with a demonstrated track record of success.

• More than 2 years of experience in B2C high-volume lead generation marketing and user acquisition within the regulated consumer sector.

• Proven excellence in building relationships and fostering collaboration.

• Strong judgement and innovative problem-solving abilities, including negotiation and conflict resolution skills.

• Exceptional writing, communication, time management, and project management capabilities.

• Familiarity with marketing and analytics tools and platforms such as Google Ads, GDN, Programmatic, Facebook, Google Analytics, GTM, Data Studio, and SEMRush; SQL knowledge is a plus.

• Excellent proficiency in spoken and written English.

• Proven experience in managing a multi-million-pound budget.

• Experience in an FCA-regulated environment is preferred.

• Background in the HCST lending sector is a plus.

🏝️ Benefits

• Flexible remote working options.

• Time-off on your Birthday.

• Life assurance at 6 times your salary.

• Gym membership benefits.

• Childcare support benefits.

• Salary sacrifice scheme available.

• Health cash plan.

• Access to a learning platform.

• Benefits from professional subscriptions.