Senior Performance Marketer

This is a fully remote position, open to applicants in Malta.

📋 Description

• Oversee one or two paid acquisition channels, with the potential to broaden responsibilities based on performance outcomes.

• Develop scalable acquisition funnels from implementation to refinement.

• Conduct rapid tests on creatives, target audiences, and placements to enhance CAC and LTV.

• Track campaign performance on a daily basis using Voluum, GA4, and internal dashboards.

• Evaluate CPA, ROAS, retention, and cohort behavior to inform decision-making.

• Create and uphold reporting frameworks that guide both strategic and tactical adjustments.

• Establish creative hooks, formats, and angles grounded in performance trends.

• Collaborate with content and product teams to design high-converting landing pages.

• Implement strategies to minimize creative fatigue and boost testing efficiency.

• Build relationships with traffic sources and negotiate premium placements as well as custom deals.

• Investigate new acquisition avenues and set evaluation criteria.

• Adjust strategies in accordance with platform regulations and algorithm modifications.

• Identify opportunities for automation and develop internal tools for acquisition.

• Create SOPs, playbooks, and experimentation pipelines.

• Scale existing campaigns to 3x+ budget while achieving CAC/ROAS targets.

• Facilitate growth from 30M to 100M users within a 12-month timeframe.

• Implement testing for new channels and iterate on funnels.

⛳️ Requirements

• 4–10+ years of experience in performance marketing or user acquisition.

• Demonstrated success managing $300K to $1M+/month in paid media expenditures.

• Complete accountability for campaign execution, results, and optimization.

• Experience with Meta, TikTok, Snapchat, ASA, or native advertising platforms.

• Strong analytical skills with GA4, Voluum, tracking configurations, and dashboards.

• Excellent creative instincts; able to craft briefs, analyze hooks, and iterate quickly.

• Proven experience in optimizing landing pages and improving funnel conversion rates.

• Strong communication and collaboration abilities.

• Fluent in English.

• Goal-driven, with a strong sense of ownership and commitment.

• Proactive mindset with the ability to balance execution, planning, and strategy.

• Comfortable advertising products based on uncensored models and content.

• Willing to work under a B2B contract in the country of residence.

• Previous experience with subscription models and CAC/LTV frameworks is advantageous.

• Familiarity with sensitive or regulated industries is a plus.

🏝️ Benefits

• 4 weeks (20 working days) of paid time off annually.

• Annual in-person meetup.

• Monthly health insurance allowance of 100 USD.

• Unlimited 1:1 sessions with psychologists and lifestyle experts via OpenUp, also available for up to three family members.

• Co-working space budget for up to two visits per month (35 EUR / 40 USD per visit).

• Learning budget allocated for courses, books, conferences, events, or certifications.

• Company-provided laptop.

• Monitor budget capped at 250 USD.

• Budget for keyboard, mouse, microphone, and headphones up to 150 USD.

• Premium access to ChatGPT, Hugging Face, Claude Code, and other essential tools.

• Fully remote work environment.

• Bonus potential.

• Flexible B2B contract options.