Senior Performance Marketer, Full Remote – UK

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Oversee one or two paid acquisition channels, with the possibility to broaden responsibilities depending on performance.

• Contribute to scalable acquisition funnels and work towards ambitious growth objectives.

• Conduct rapid tests on creatives, audiences, and placements to enhance CAC and LTV.

• Track performance on a daily basis using Voluum, GA4, and internal dashboards.

• Analyze CPA, ROAS, retention, and cohort behavior to inform decision-making.

• Develop and maintain reporting frameworks for both strategic and tactical decisions.

• Take ownership of the creative brief, defining hooks, formats, and angles based on performance insights.

• Collaborate with content and product teams to create high-converting landing pages.

• Implement systems aimed at reducing creative fatigue and increasing the speed of testing.

• Cultivate relationships with traffic sources and negotiate premium placements and custom deals.

• Investigate new acquisition opportunities and establish internal evaluation criteria.

• Adjust strategies in response to platform regulations, algorithm changes, and shifts within the ecosystem.

• Identify opportunities for automation within acquisition processes and internal tools.

• Create SOPs, playbooks, and experiment pipelines to facilitate efficient campaign scaling.

• Scale existing campaigns to 3x+ budget while meeting CAC/ROAS objectives.

• Assist in expanding the user base from 30M to 100M users within the next 12 months.

• Execute 0-to-1 testing in new channels.

• Enhance conversion rates through landing page testing and funnel iteration.

• Take charge of creative input and analytical feedback loops.

• Collaborate directly with the CMO.

⛳️ Requirements

• 4–10+ years of experience in performance marketing or user acquisition.

• A demonstrated history of managing $300K to $1M+/month in paid media expenditure.

• Full accountability for campaign execution, outcomes, and optimization.

• Familiarity with Meta, TikTok, Snapchat, ASA, or native advertising platforms.

• Proficient in analytics with GA4, Voluum, tracking setups, and dashboards.

• Strong creative instincts; capable of writing briefs, analyzing hooks, and iterating swiftly.

• Experience in optimizing landing pages and improving funnel conversion rates.

• Excellent communication and collaboration skills.

• Fluent in English.

• Goal-oriented with a strong sense of ownership and commitment.

• Proactive mindset with the ability to balance execution, planning, and strategy.

• Passionate about speed, performance, and iteration.

• Humble, eager to learn, and receptive to feedback.

• Comfortable promoting products based on uncensored models and content.

• B2B contract arrangement may be necessary depending on the country of residence.

• Nice-to-have: experience with subscription models and CAC/LTV frameworks.

• Nice-to-have: background in sensitive or regulated sectors such as dating, femtech, or telehealth.

🏝️ Benefits

• Bonus may be provided as part of the overall compensation package.

• Opportunity to work fully remotely from any location.

• 4 weeks (20 working days) of annual paid time off.

• Annual in-person meet-up.

• Monthly allowance of $100 for health insurance costs.

• Unlimited 1:1 sessions with psychologists and lifestyle experts via OpenUp, available for up to three family members.

• Co-working space budget for up to two visits per month (35 EUR / 40 USD per visit).

• Learning budget for courses, books, conferences, events, or certifications.

• Company-provided laptop.

• Monitor budget up to $250.

• Budget of up to $150 for keyboard, mouse, microphone, and headphones.

• Premium access to ChatGPT, Hugging Face, Claude Code, and other essential AI tools.