Paid Media Specialist

This is a fully remote position, open to applicants in Florida.

📋 Description

• Collaborate with the Senior Paid Media Manager to design and implement multi-channel paid media initiatives.

• Maintain proactive and consistent communication with media partners concerning campaign planning, execution, performance, and issue resolution.

• Construct and enhance paid media campaigns across various advertising platforms, ensuring precise targeting aligned with objectives.

• Analyze and summarize media performance metrics across different channels, delivering actionable insights to enhance ROAS and overall campaign efficiency.

• Work together with eCommerce, brand, retail, and creative teams to carry out digital marketing strategies.

• Outline creative requirements and closely coordinate with internal teams or external vendors to create and launch assets on time.

• Manage creative feedback from stakeholders and ensure the timely delivery of all assets.

• Assist in implementing the testing calendar to continually trial new creative approaches, tactics, and tools, applying insights to optimize daily strategies.

• Remain updated on platform advancements, marketing trends, and media technologies.

⛳️ Requirements

• Over 3 years of experience in managing paid media campaigns, including programmatic and social (Meta and X).

• Practical experience with DSPs, encompassing campaign planning, trafficking, execution, and optimization.

• Experience with Basis DSP is advantageous.

• Demonstrated capability to optimize campaigns against performance KPIs such as ROAS, CPA, CPC, and CTR.

• Experience collaborating with creative and other cross-functional teams.

• Exceptional organizational and communication skills with a strong focus on detail.

🏝️ Benefits

• A comprehensive benefits package that includes paid time off.