Senior Performance Marketer

This is a fully remote position, open to applicants in Portugal.

📋 Description

• Lead one or two paid acquisition channels, with the possibility of expanding responsibilities based on results.

• Develop scalable acquisition funnels and continuously refine execution to meet ambitious growth objectives.

• Conduct rapid testing across various creatives, audiences, and placements to enhance Customer Acquisition Cost (CAC) and Lifetime Value (LTV).

• Daily monitor campaign performance utilizing Voluum, GA4, and internal dashboards.

• Analyze Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), retention, and cohort behavior to inform strategic decisions.

• Establish and maintain reporting frameworks to guide both strategic and tactical adjustments.

• Oversee the creative briefing process, defining hooks, formats, and angles based on performance insights.

• Collaborate with content and product teams to create high-converting landing pages.

• Implement systems to mitigate creative fatigue and speed up testing processes.

• Cultivate relationships with traffic sources and negotiate premium placements and customized agreements.

• Investigate new acquisition opportunities and set evaluation criteria.

• Keep track of platform regulations and algorithm modifications, adapting strategies accordingly.

• Automate acquisition workflows and create internal tools.

• Develop Standard Operating Procedures (SOPs), playbooks, and experimentation pipelines.

• Scale current campaigns to three times or more the budget while achieving CAC/ROAS targets.

• Assist in increasing the AI companionship platform's user base from 30 million to 100 million users within a year.

• Conduct zero-to-one testing in new channels.

• Enhance conversion rates through landing page testing and funnel optimization.

• Manage creative input and analytical feedback loops.

• Collaborate directly with the CMO to drive growth at EverAI, the leading AI companionship platform.

⛳️ Requirements

• 4 to 10+ years of experience in performance marketing or user acquisition.

• Demonstrated success managing monthly paid media expenditures ranging from $300K to over $1M.

• Full accountability for campaign execution, outcomes, and optimization efforts.

• Familiarity with platforms such as Meta, TikTok, Snapchat, ASA, or native advertising platforms.

• Strong analytical skills with experience in GA4, Voluum, tracking configurations, and dashboards.

• Exceptional creative instincts; capable of drafting briefs, analyzing hooks, and iterating swiftly.

• Proven experience in optimizing landing pages and improving funnel conversion rates.

• Excellent communication and teamwork abilities; fluent in English.

• Goal-driven, ownership-oriented, and dedicated.

• Proactive mindset, able to balance execution, planning, and strategy.

• Passionate about speed, performance, and continuous improvement.

• Humble and receptive to learning and constructive feedback.

• Comfort in promoting products based on uncensored models and content.

• Nice-to-have: exposure to subscription models and frameworks for CAC/LTV.

• Nice-to-have: experience in sensitive or regulated sectors such as dating, femtech, or telehealth.

• Must be willing and able to work under a B2B contract arrangement in their country of residence.

🏝️ Benefits

• 4 weeks (20 working days) of paid time off each year.

• The flexibility to work fully remotely from anywhere in the world.

• An annual in-person gathering each year.

• A monthly allowance of $100 for health insurance expenses.

• Unlimited one-on-one sessions with psychologists and lifestyle experts via OpenUp, available for up to three family members.

• Co-working space budget available for up to two visits per month at €35 / $40 per visit.

• A budget for learning, covering courses, books, conferences, events, or certifications.

• Provision of a company laptop.

• A budget for a monitor up to $250.

• A budget of up to $150 for keyboard, mouse, microphone, and headphones.

• Premium access to tools such as ChatGPT, Hugging Face, Claude Code, and others essential for the role.

• A performance-based bonus included in the compensation package.

• Flexible B2B contract arrangement emphasizing long-term commitment and impact.