Vice President, Brand and Creative

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead and oversee a high-performing creative team, influencer manager, and external agencies.

• Evolve and safeguard LaserAway's brand strategy within the medical aesthetics sector.

• Convert brand strategy into a cohesive visual identity, creative direction, and organic content frameworks across all platforms.

• Direct creative strategy and ideation for paid campaigns, organic content, social assets, and collaborations.

• Craft visual narratives and campaigns that resonate with target consumers and bolster brand recognition.

• Broaden partnerships with brands adjacent to aesthetics.

• Manage the high-volume production of visual and written content for social media, email, websites, and other marketing channels.

• Establish systems and content calendars to ensure consistency, efficiency, and strategic alignment.

• Supervise influencer partnerships and campaigns, including selection, relationship management, and content collaboration.

• Implement PR initiatives, including press releases, media outreach, and local partnership opportunities.

• Collaborate with marketing to enhance paid campaigns using creative strategy, performance data, and consumer insights.

• Partner with marketing operations and technology collaborators to optimize website and app design and user experience.

• Ensure creative outputs align with brand standards, project objectives, and business goals.

• Develop and uphold brand guidelines and documentation of creative standards.

• Present creative concepts, campaign strategies, and brand recommendations to stakeholders and leadership.

• Monitor industry trends, emerging technologies, and best practices.

• Foster innovation, continuous improvement, creative throughput, and workflow efficiency through scalable project management systems.

⛳️ Requirements

• Bachelor's degree in Marketing, Fine Arts, Design, or a related field.

• At least 7 years of professional experience in creative leadership, brand direction, or creative direction roles.

• Proven expertise in beauty, aesthetics, and wellness.

• Strong portfolio that demonstrates a unique creative perspective, including brand strategy work, campaign conceptualization, visual design, and content direction.

• Experience in implementing process enhancements, content systems, and project management frameworks in creative settings.

• Familiarity with influencer marketing and/or public relations strategy.

• Exceptional communication and presentation skills; capable of conveying creative strategy and business impact to diverse stakeholders.

• Ability to juggle multiple projects simultaneously, meet tight deadlines, and uphold high-quality standards under pressure.

• Proficient knowledge of design software, digital marketing platforms, and content management systems.

• In-depth understanding of digital marketing trends, social media platforms, and consumer behavior in the beauty/wellness sector.

• Flexible schedule to accommodate evenings and weekends as needed.

• Willingness to travel, perform on-site clinic visits, and attend meetings as required.

🏝️ Benefits

• Competitive base salary plus bonus.

• Medical, dental, and vision insurance.

• 401(k) plan with company match.

• Paid time off.

• Employee discounts on treatments and products.

• Disability and Life Insurance.

• Additional ancillary benefits.

• Incentive compensation, including potential bonuses and commissions, based on role and performance.

• Reasonable accommodations as required by law.