Vice President, Advisor Marketing

This is a fully remote position, open to applicants in Minnesota.

📋 Description

• Establish and guide the overarching vision and long-term strategy for Advisor Marketing.

• Revitalize and modernize the advisor marketing service framework.

• Collaborate with the Advisor Marketing Product team to deliver exceptional experiences and capabilities.

• Streamline advisor access to marketing support and develop scalable, customer-centric solutions.

• Foster ongoing enhancements in efficiency, effectiveness, advisor satisfaction, and business results.

• Define the Advisor Marketing service model across various advisor segments within the enterprise.

• Act as the executive representative of the field within the Marketing department.

• Collaborate with Distribution and Field leadership to encourage the adoption of marketing programs, campaigns, tools, and capabilities.

• Oversee training, communications, and change management for advisor marketing.

• Manage the advertising compliance policy, including the policy guide and review process.

• Spearhead the modernization of advertising compliance review processes and governance.

• Advance compliance operations through process optimization, technology implementation, and collaboration with Legal and Risk.

• Provide strategic oversight for Multicultural Marketing, encompassing translation and culturally relevant content.

• Build and lead a high-performing leadership team.

• Forge partnerships across Distribution, Marketing, Technology, Legal, and executive leadership.

• Enhance organizational capabilities, talent development, and succession planning.

• Champion Thrivent’s purpose, values, engagement, inclusion, and operational excellence.

• Offer strategic influence and expert change management.

• Ensure clear communication aligned with priorities and accountability.

• Engage with executive leaders, the Executive Leadership Team, Board of Directors, and key stakeholders.

⛳️ Requirements

• Bachelor's degree; advanced degree or MBA in marketing is preferred.

• 15–20 years of professional experience in marketing, advertising, and/or communications, ideally within the financial services sector and/or agency environment.

• Proven ability to design, execute, and assess marketing strategies that drive organizational growth.

• Experience facilitating sales enablement through multiple distribution channels with a variety of products.

• Familiarity with operating in a highly regulated environment, with a strong understanding of the Compliance function.

• Ability to influence diverse groups of stakeholders and senior leaders, often without direct authority.

• Skilled in consensus-building and securing buy-in across large, matrixed organizations.

• Strong critical thinking, excellent judgment, and courageous leadership capabilities.

• Experience navigating complex and matrixed organizations.

• Capability to build teams and foster leadership followership.

• Awareness and comprehension of economic factors impacting corporate financial success.

• Highly creative with strategic thinking skills.

• Exceptional relationship-building abilities, adeptness in managing through influence, and coaching skills.

• Talent for identifying innovative solutions to meet the needs of prospects and clients.

• Commitment to exceeding expectations, challenging assumptions, and disrupting the status quo.

🏝️ Benefits

• Various bonuses, including annual or long-term incentives.

• Medical, dental, and vision insurance.

• Health savings account.

• Flexible spending account.

• 401k plan.

• Pension plan.

• Life and accidental death and dismemberment insurance.

• Disability insurance.

• Supplemental protection insurance.

• 27 days of Paid Time Off annually.

• Sick and Safe Time.

• 10 paid company holidays.

• Volunteer Time Off.

• Paid parental leave.

• Employee Assistance Program (EAP).

• Well-being benefits.

• Additional employee benefits.