User Acquisition Manager – PLG

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Develop and implement a user acquisition strategy to support ArcSite’s product-led growth initiatives.

• Identify prospects within both paid and organic channels to boost qualified self-serve signups and installations.

• Take ownership of and optimize various acquisition channels, including paid search, social media, display, affiliate marketing, and more.

• Lead App Store Optimization efforts for iOS, Android, and Windows platforms, focusing on keyword strategy, listing enhancements, creative testing, ratings and reviews, as well as regional and international optimization.

• Allocate and optimize acquisition budgets to achieve a balance between growth, volume, and customer acquisition cost (CAC) efficiency.

• Create testing roadmaps that encompass channels, audiences, creative assets, landing pages, bidding strategies, and store listings.

• Analyze acquisition sources and subsequent product behaviors to pinpoint high-quality user segments.

• Collaborate with Product, Marketing, and Analytics teams to derive acquisition insights and identify growth opportunities.

• Establish and track key performance indicators such as cost per install (CPI), cost per acquisition (CPA), customer acquisition cost (CAC), signup volumes, channel efficiencies, store listing conversions, App Store Optimization (ASO) visibility and rankings, and the quality of acquisition sources.

• Assess emerging channels, platform alterations, competitive actions, and new acquisition prospects for product-led growth (PLG) and self-serve SaaS models.

⛳️ Requirements

• 4–6+ years of experience in user acquisition, growth marketing, or performance marketing, preferably within B2B SaaS or mobile applications that utilize a self-serve/product-led approach.

• Practical experience in managing paid acquisition campaigns across search, social media, display, and/or affiliate channels.

• Hands-on experience with App Store Optimization on app store platforms (iOS, Android, and/or Windows), focusing on keyword optimization and regional/international strategies.

• Familiarity with paid bidding platforms such as Google Ads, Apple Search Ads, and Meta Ads Manager, as well as ASO and monitoring tools like Sensor Tower, AppTweak, and Storemaven.

• Working knowledge of product analytics tools such as Mixpanel and Amplitude to assess the quality of acquired users downstream.

• Proficiency in SQL and analysis of CAC/funnel efficiency.

• Experience in user acquisition across various platforms, including iOS, Android, Windows, and the Web.

• Background in B2B SaaS, vertical SaaS, mobile applications, or field-service/construction technology.

• Experience in a PLG organization where product usage and self-serve conversion are integral to the growth model.

• Familiarity with ArcSite’s marketing and analytics tools, including HubSpot, GA4, ChartMogul, Ahrefs, ASOlytics, and Mixpanel.

🏝️ Benefits

• Fully remote work environment.

• Unlimited paid time off (PTO).

• Comprehensive medical, dental, and vision insurance.

• 401K matching program.

• Monthly wellness stipend of $75.