User Acquisition Manager – Google Ads

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Initiate, enhance, and expand Google Ads campaigns aimed at attracting new users.

• Oversee monthly media budgets exceeding $100,000 and responsibly scale successful initiatives.

• Take ownership of performance metrics related to core KPIs, mainly Spend and CPA.

• Develop a constant stream of hypotheses regarding audience targeting, placements, offers, and creative approaches.

• Provide designers with briefs on banner concepts and variations.

• Evaluate outcomes and make rapid adjustments.

• Discontinue underperforming tests while scaling successful campaigns.

• Discover new avenues for growth.

• Collaborate with creative, analytics, product, and leadership teams.

⛳️ Requirements

• A minimum of 5 years of practical experience in PPC/performance marketing, with a focus on Google Ads.

• Demonstrated experience in B2C product companies.

• Strong history in display/banner acquisition for new users, rather than predominantly Google Search or remarketing.

• Proven experience managing a monthly advertising budget of at least $100,000.

• Experience across global markets, particularly Tier-1 markets and ideally Europe and/or Asia.

• Proficient in CPA-based optimization, creative testing, and generating hypotheses at scale.

• Background in mass-market digital products, applications, or gaming.

• English language proficiency at B1 level or above.

• Ability to thrive in a dynamic startup environment.

🏝️ Benefits

• Opportunity for career advancement within a new, impactful team.

• Global influence through engagement with an international customer base.

• Fully remote working arrangement.

• Full-time employment.

• Collaborative atmosphere alongside creative, analytics, product, and leadership teams.

• Performance bonus after the probation period of up to 250% in addition to the base salary.