User Acquisition Manager

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Execute, manage, and scale extensive user acquisition campaigns on AppLovin.

• Develop and optimize quiz-based and other acquisition funnels from initial contact to conversion.

• Experiment with new funnel concepts and enhance existing funnels.

• Formulate and implement user acquisition strategies that emphasize performance, scalability, and profitability.

• Provide briefs to motion designers and creative teams.

• Conduct creative testing, assess creative performance, and generate fresh hypotheses.

• Manage campaign budgets, bidding tactics, and performance optimization to maximize ROI and business impact.

• Perform research on audiences, competitors, funnels, and creative elements to pinpoint growth opportunities.

• Analyze the performance of campaigns, funnels, and creative assets.

• Identify trends and proactively drive improvements based on data.

• Collaborate with creative teams throughout the funnel.

⛳️ Requirements

• Over 1 year of practical experience in paid user acquisition, specifically using AppLovin as a key channel.

• Demonstrated experience in building and optimizing quiz funnels and other acquisition pathways.

• Strong grasp of performance-focused, creative-first advertising and funnel optimization.

• Comprehensive knowledge of analytics, essential acquisition metrics, attribution models, and performance evaluation.

• Experience engaging with the creative aspects of performance campaigns and scaling acquisition strategies.

• Intermediate or higher level of English proficiency.

• Excellent analytical thinking and attention to detail.

• A data-driven mindset for decision-making.

• Results-oriented attitude with a strong focus on business and performance.

• Capability to work independently, prioritize tasks efficiently, and drive initiatives proactively.

• Experience with Meta (Facebook/Instagram) Ads, Google Ads, TikTok Ads, DV360, or Bing Ads is a plus.

• Experience working with video creatives across various acquisition platforms is an additional advantage.

🏝️ Benefits

• A mission that inspires.

• Trust without micromanagement.

• Flexible work format: office, remote, or hybrid.

• Opportunities for professional growth and career development.

• Corporate gym sessions with professional trainers.

• Massage services.

• Corporate lunches.

• Sports and team activities.

• Regular online workouts.

• Partner discounts.

• Free access to BetterMe products.

• Health insurance and corporate doctor services.

• Support for sports events, including coverage of entry fees.

• Modern hardware and equipment.

• Legal and financial support.

• Flexible time management and autonomous decision-making.