Director, Membership Growth – Engagement

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead and implement NKF’s strategy and annual plan for professional membership growth.

• Establish goals for acquiring new members, retention in the first year and overall, member engagement, and revenue from dues.

• Clearly define and communicate the value proposition of Professional Membership across different segments.

• Suggest membership models, tiering systems, and strategies for dues.

• Identify and nurture channels for growth, including institutional and group memberships, as well as partnerships.

• Keep an eye on market trends, offerings from peer societies, and changes in the nephrology workforce.

• Create and implement comprehensive lifecycle programs that encompass recruitment, onboarding, engagement, renewal, reinstatement, and win-back initiatives.

• Develop a pipeline from trainees to professional members, including strategies for conversion upon graduation and programs for early-career professionals.

• Direct member-exclusive content, resources, networking opportunities, webinars, and promotional activities at NKF Spring Clinical Meetings.

• Establish systems for member feedback, enhancing member experience, satisfaction, and loyalty.

• Ensure the integrity of membership data, along with reporting and KPI dashboards.

• Utilize analytics, engagement scoring, and AI-driven tools to pinpoint growth opportunities and identify at-risk members.

• Act as the business owner of membership technology, including AMS/CRM, Member Hub, and marketing automation tools.

• Collaborate with Marketing on the annual membership marketing strategy, budget, campaign testing, measurement, and optimization.

• Work in partnership with departments such as education, advocacy, Kidney Learning Solutions, Spring Clinical Meetings, field offices, and development.

• Oversee the membership budget and forecast dues revenue.

• Lead, mentor, and develop a two-member team focused on membership.

• Represent NKF Professional Membership in external forums with peer societies and within the nephrology community.

⛳️ Requirements

• Bachelor’s degree or an equivalent mix of education and relevant experience.

• A Master’s degree in a related field is preferred.

• At least 7 years of progressive experience in membership growth, engagement, and retention.

• Minimum of 2 years of experience in a managerial role.

• Preference for experience in a national professional association, medical or health professional society, or healthcare-related organization.

• Proven success in growing membership while enhancing retention and engagement, with measurable outcomes.

• In-depth understanding of the entire membership lifecycle and lifecycle marketing.

• Strong abilities in strategic thinking and analysis.

• Practical experience with membership data, dashboards, and segmentation strategies.

• Proficient in association management systems (AMS/CRM) and marketing automation platforms.

• Capability to serve as the business owner of membership technology.

• Excellent leadership, team management, interpersonal, written and verbal communication, presentation, and negotiation skills.

• Ability to influence across various functions and engage effectively with senior clinical volunteer leaders.

• Demonstrated ability to collaborate with a wide range of internal and external stakeholders.

• A strong passion for the National Kidney Foundation’s mission and support for healthcare professionals.

• Willingness to travel moderately for business, including overnight trips and weekends.

• Unquestionable integrity and trustworthiness; professionalism, discretion, and effectiveness under pressure.

• Competence in using standard office equipment, including telephones, personal computers, fax machines, and photocopiers.

🏝️ Benefits

• Generous vacation time, sick leave, and holidays.

• Comprehensive medical, dental, and vision insurance options.

• Life insurance coverage.

• 403(b) retirement plan with matched company contributions.

• Flexible spending accounts available for eligible healthcare and dependent care expenses.

• Commuter benefits program for transit and parking expenses.

• Employee Assistance Program offering confidential counseling, support services, and resources.

• Rewards for employee referrals.

• A diverse and inclusive workplace.

• A mission-driven culture rooted in integrity, compassion, and innovation.