Marketing Manager, Acquisition – Direct Response

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Lead the comprehensive execution and delivery of direct mail and email acquisition initiatives.

• Take ownership of performance metrics including leads, conversion rates, revenue, and cost efficiency.

• Convert business goals into actionable campaign plans and priorities.

• Develop and oversee targeting, segmentation, and contact strategies.

• Create and implement test-and-learn strategies across audience segments, offers, and creative approaches.

• Evaluate performance data to derive insights and drive optimization efforts.

• Manage campaign schedules, interdependencies, and cross-functional execution.

• Collaborate with Marketing, Sales, Analytics, Finance, and Operations teams.

• Supervise external agencies and vendors.

• Take charge of budget tracking, forecasting, and maintaining spending discipline.

• Identify potential risks, eliminate obstacles, and ensure consistent program delivery.

• Lead and mentor team members, fostering accountability and performance standards.

⛳️ Requirements

• Bachelor's Degree in Business, Marketing, Communications, or a related field.

• 7 years of pertinent experience in acquisition marketing, direct response, performance marketing, or similar fields.

• Strong understanding of direct mail and/or email marketing within an acquisition framework.

• Highly analytical with a comfort in working with performance data to inform decision-making.

• Proven capability to manage multiple campaigns and priorities simultaneously.

• Strong attention to detail and commitment to execution discipline.

• Comfortable challenging assumptions and pushing back when necessary.

• Clear and straightforward communicator, able to articulate performance and next steps in easily understandable terms.

• Demonstrates a strong ownership mindset.

• Preferred location in the Central or Eastern US time zone, or willingness to work during Central or Eastern time zone business hours.

• This position does not qualify for visa sponsorship.

• All work must be conducted within the United States.

• Preferred: Master’s Degree.

• Preferred: 10 years of relevant work experience, including 7+ years in direct response, product marketing, or related fields.

• Preferred: Experience managing a large customer acquisition program in areas such as retail, travel, insurance, financial services, or similar data-driven, regulated industries.

🏝️ Benefits

• Medical, Dental, and Vision insurance.

• Performance-based bonus or sales incentive.

• 401(k) retirement plan with company match.

• Short-term & long-term disability insurance.

• Paid time off and 10 corporate holidays.

• Paid parental leave.

• Company-paid life insurance.

• Mental & Financial Well-Being resources.

• Flexible work environment.

• Fully remote work from any US-based location.

• Access to work from a corporate office as needed for Associates living within 60 miles of Carmel, IN; Chicago, IL; or Orlando, FL.