UGC & Influencer Marketing Specialist – Part-Time

This is a fully remote position, open to applicants in Mexico, +3 more countries.

📋 Description

• Identify and evaluate UGC creators and micro/nano-influencers that align with each client's brand and target audience.

• Initiate communication with creators to negotiate rates, deliverables, and usage rights.

• Oversee seeding and gifting initiatives to create a continuous flow of content.

• Manually source creators through social media, direct messaging, and email outreach as required.

• Maintain a list of qualified creators categorized by niche, pricing, and performance metrics.

• Craft clear and imaginative briefs for creators.

• Assess submitted content for quality, brand relevance, and compliance standards.

• Organize content calendars and delivery schedules across various client accounts.

• Conduct light editing and captioning of UGC and influencer content for both organic and paid use.

• Collaborate with owned and paid media teams to identify effective UGC strategies and integrate insights into briefs.

• Monitor creator and content performance, including metrics like engagement, conversion, and advertisement effectiveness.

• Provide monthly performance reports.

• Manage or advise on usage rights, whitelisting, and Spark Ads/partnership advertisement configurations.

• Stay updated on trends within TikTok, Instagram, and Reels, bringing innovative content ideas to clients.

• Develop creator rosters and execute complete content cycles for assigned e-commerce client accounts.

• Establish systems for tracking and reporting creator performance.

• Collaborate with paid media and creative teams.

⛳️ Requirements

• 1–2+ years of experience in UGC, influencer marketing, or social media content coordination.

• Proven experience in sourcing and managing relationships with content creators/influencers.

• Comfort in negotiating rates and usage rights.

• Familiarity with TikTok, Instagram, and contemporary social/UGC trends.

• Experience within e-commerce or D2C brands, whether in an agency or in-house setting.

• Experience with UGC/influencer platforms such as Trend.io, Impact, Billo, Aspire, Grin, Insense, or Upfluence.

• Basic skills in content editing and captioning using tools like CapCut, Premiere Rush, or similar software.

• Experience managing whitelisting or Spark Ads/partnership ads.

• Agency experience is preferred.

• Ability to work between 9 a.m. and 6 p.m. EST.

🏝️ Benefits

• Fully remote work environment.

• Start with 20 hours per week, with potential to increase as the role and client portfolio expand.

• Compensation will scale alongside hours as the position develops.