Creator, Casting, Influencer Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of hands-on sourcing for creators, talent, and influencers across various campaigns, verticals, and creative requirements.

• Identify talent through Instagram Creator Marketplace, TikTok Creator Marketplace, creator platforms, casting platforms, social media channels, agencies, management companies, referrals, and direct outreach.

• Explore and evaluate new sourcing tools and partners, such as Cohley, creator marketplaces, influencer agencies, casting agencies, and emerging creator networks.

• Convert creative briefs and defined personas into focused searches and tailored talent recommendations.

• Engage in proactive outreach to creators, influencers, talent, agents, and managers.

• Cultivate relationships with creator agencies, influencer agencies, casting agencies, and talent representatives.

• Assess talent for creative compatibility, on-camera presence, content quality, authenticity, reliability, audience alignment, and campaign specifications.

• Collect and monitor rates, availability, capabilities, representation, location, and other essential talent information.

• Organize initial creator tests and assist in identifying talent for an ongoing Preferred Creator Roster.

• Develop and maintain a centralized, searchable Creator & Talent Library with clear tagging.

• Ensure continuous sourcing through consistent outreach, follow-ups, tracking, and communication.

• Identify gaps in the creator pool and proactively source for upcoming requirements.

• Collaborate with Creative Strategy, Creative Directors, and Production to foresee future creator needs.

• Aid in creating a repeatable sourcing engine and uphold a robust roster for future creative demands.

⛳️ Requirements

• Proven experience in creator sourcing, casting, influencer marketing, talent partnerships, or creator management.

• In-depth knowledge of the current creator ecosystem and sourcing landscape.

• Proficient in navigating social platforms and marketplaces to discover talent outside of traditional casting avenues.

• Highly resourceful research capabilities for pinpointing specific personas.

• Strong ability to identify on-camera talent and short-form creative content.

• Exceptionally organized, capable of managing multiple searches, outreach threads, and talent pipelines concurrently.

• Proactive and effective communicator in a fast-paced, high-volume creative atmosphere.

• Experience in performance marketing, paid social, or high-volume creative is strongly preferred.

• Existing connections with creators, influencers, talent managers, casting agencies, or creator agencies are advantageous.

• Experience in negotiating creator/influencer rates and packages is a plus.

• Understanding of usage rights, paid media usage, whitelisting/allowlisting, exclusivity, and renewals is beneficial.

• Familiarity with reviewing or coordinating creator agreements, releases, and other talent contract requirements is a plus.

• Experience in sourcing and managing both UGC creators and influencers is advantageous.

• Familiarity with creator management, influencer discovery, and casting platforms is a plus.

🏝️ Benefits

• Equal employment opportunities and anti-discrimination protections.

• Part-time / freelance work arrangement to begin.