Media Director, Influencer

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish the strategic vision for the YouTube & Social media buying team

• Propel business growth and guarantee excellence in execution across client accounts

• Collaborate with the SVP of Media as the operational right hand

• Supervise influencer media planning, purchasing, and execution

• Maintain proficiency in buying tools and platforms while enhancing processes and workflows

• Create buying guides, negotiation frameworks, and standards of practice

• Retain specific buying duties for high-priority clients

• Diagnose performance issues and optimize campaigns

• Lead new business pitches and formulate strategic proposals

• Manage client budget distribution, testing roadmaps, and execution of media strategy

• Oversee the onboarding process for new clients

• Assess new media opportunities and establish points of view

• Cultivate relationships with creators, networks, and agencies

• Facilitate weekly team meetings and mentor senior buyers and the wider team

• Recruit, train, and develop senior buyers, media buyers, associate buyers, and coordinators

• Manage workflow, account assignments, and capacity planning with the SVP

• Encourage accountability, proactive communication, and continuous improvement

• Act as the senior point of contact for high-priority clients and vendor partners

• Prepare for vendor meetings and quarterly business reviews (QBRs)

• Serve as the primary escalation point for client, vendor, and compliance matters

• Collaborate with compliance and media operations to uphold agency protocols

• Utilize data insights for network-partner strategy and portfolio decision-making

• Keep abreast of platform changes, algorithm shifts, monetization formats, AI platforms, and competitive threats

• Represent Oxford Road at industry conferences and panels

• Contribute to Oxford Road’s newsletter, podcast, and summit as a practitioner voice

⛳️ Requirements

• 8+ years of experience in media buying or media planning

• A minimum of 3 years in a senior leadership position

• Demonstrated success in driving business growth, managing extensive client portfolios, and leading high-performing teams

• In-depth expertise in creator media buying and a robust understanding of the broader media landscape and emerging platforms

• Experience overseeing multi-level media teams

• Strong negotiation skills and market relationships to consistently achieve best-in-market rates

• Proven capability to lead through change in a dynamic environment

• Excellent analytical skills with the ability to make sound recommendations based on performance data

• Proficient in media buying platforms, analytics tools, and relevant software

• Exceptional communication, presentation, and strategic thinking skills

• Willingness to travel up to 25%

• Must reside in the United States

🏝️ Benefits

• Remote work within the United States

• Willingness to travel up to 25% for industry events, key client meetings, new business pitches, and company-hosted activities