Influencer Marketing Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop and oversee a network of influencers active in sorority, fraternity, and college social media environments.

• Create and implement influencer campaigns that coincide with recruitment seasons, homecoming events, formals, philanthropy activities, and product launches.

• Provide creators with concise, engaging, and brand-aligned creative guidance while maintaining their authentic voices.

• Assess the impact of campaigns on brand visibility and sales.

• Establish and nurture long-term relationships with influencers.

• Construct and manage a structured influencer roster on platforms like TikTok and Instagram.

• Identify and assess suitable creators through platform-specific searches, community insights, and partner recommendations.

• Take ownership of the influencer pipeline and scout potential partners for the future.

• Oversee campaign logistics, which include outreach, contracts, product distribution, content evaluation, approvals, and scheduling of posts.

• Negotiate terms, including rates, deliverables, and usage rights.

• Monitor campaign outcomes across influencer collaborations.

• Establish a reporting rhythm for the Brand team.

• Conduct post-campaign evaluations and integrate insights for future efforts.

• Develop and enhance the framework for measuring influencer ROI.

⛳️ Requirements

• 2 to 4 years of experience in influencer marketing, creator partnerships, or a related field.

• Strong familiarity with TikTok and Instagram from both marketing and consumer perspectives.

• Proven experience managing influencer campaigns from inception to completion: discovery, outreach, contracts, briefings, content review, and performance analysis.

• Experience in negotiating terms with creators regarding rates, deliverables, and usage rights.

• Comfortable using influencer management and analytics tools.

• Demonstrated ability to handle a roster of multiple creators across concurrent campaigns.

• Experience with or a solid understanding of the Greek life and collegiate audience is a notable advantage.

• Availability for meetings, emails, and chats from approximately 5 PM to 1 AM PHT, Monday through Friday.

• Capability to manage a roster of 30 or more creators across various simultaneous campaigns.

• Strong creative judgment paired with analytical skills.

• Ability to effectively work within a limited influencer budget.

🏝️ Benefits

• 2-month paid sabbatical for eligible employees.

• Flexible work-from-home or remote arrangement.