TV, Video, Audio & Display Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize and enhance comprehensive TV, video, audio, and display initiatives to attract new customers, boost revenue, and increase LTV while ensuring efficiency.

• Convert data and media insights into actionable decisions and implement practical innovations.

• Leverage Bliss Point insights, such as Forecasting, Always-On Incrementality, Brand Equity, Creative Insights, and Customer Insights, to strategically allocate investments.

• Collaborate with Client Leadership, Media Investment, Econometrics, Creative, Search, Social, and Commerce/Retail Media teams.

• Transform business objectives into TVAD strategies across awareness, consideration, and performance channels.

• Oversee daily client strategy and execution.

• Deliver growth-oriented updates and QBRs linking media efforts to revenue, CAC, LTV, and incremental reach.

• Integrate TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative initiatives.

• Utilize DSP goal strategies, pacing, frequency, brand safety, and verification capabilities judiciously.

• Experiment, assess, and expand platform and media innovations.

• Use Bliss Point insights to guide budget allocation and innovation, while providing structured feedback for tool enhancement.

• Design effective TVAD tests, establish success criteria, maintain reporting cadence, and anticipate impact and risk.

• Articulate and advocate for Tinuiti’s measurement and attribution framework to senior stakeholders, both internal and external.

• Clarify model caveats when suggesting changes and assist in maintaining data and operational health.

• Mitigate recurring inefficiencies such as unmanaged frequency, low-quality inventory, and overlap.

• Support the Pod in adopting improved working methods.

• Monitor KPIs related to growth, quality, innovation, product/AI adoption, and efficiency.

⛳️ Requirements

• 5–7 years of experience managing TV/video/audio/display at scale, including CTV/OTT, linear, online video, digital audio/podcasts, and programmatic display, with comprehensive ownership; or 5–7 years in analytical roles such as finance/consulting with a strong focus on media analytics.

• Knowledge of DSPs/ad platforms, verification/IVT/viewability, audience/data utilization, and frequency management.

• Proficient in coordinating with publishers/PMPs/partners.

• Experience with incrementality/lift and basic A/B testing.

• Strong forecasting skills.

• Ability to link media efforts to revenue, CAC, LTV, incremental reach, and attention.

• Advanced proficiency in Excel/Sheets.

• Familiarity with SQL is preferred.

• Experience with GA4 and platform analytics.

• Excellent documentation and communication skills.

• Proven client-ready storytelling and clear expectation-setting abilities.

• Capacity to collaborate effectively with Econometrics, Creative, channel teams, and Client Leadership.

🏝️ Benefits

• Unlimited paid time off.

• Fully remote work environment.

• Flexible time off options.

• 20 paid holidays annually.

• Comprehensive Medical, Dental, Vision, Life & Disability insurance.

• Flexible Spending Accounts.

• Retirement plan with a match of up to 4% of contributions at 100%.

• Fringe benefits.

• Forma support.

• Unlimited Telemedicine and Teletherapy services at no cost.

• Thankful giving initiatives.

• Equity opportunities.

• Birthing parents are entitled to 16 weeks of leave with 100% pay.

• Partners receive 12 weeks of parental leave.

• On-demand learning resources.

• Mentorship programs.

• Leadership and management development programs and resources.

• Monthly variable revenue payment opportunity (RevShare).

• Discretionary annual performance bonuses.