Traffic Team Lead – User Acquisition

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Take ownership of scaling user acquisition through paid PPC and partner Affiliate channels.

• Oversee, mentor, and develop PPC and Affiliate Managers.

• Establish KPIs, testing roadmaps, and standards for accountability.

• Conduct structured performance evaluations and clarify the ownership of priorities and deliverables.

• Provide updates to team leads and stakeholders regarding performance, risks, opportunities, and changes in projections.

• Manage and dynamically allocate acquisition budgets across PPC and Affiliate networks using metrics such as CAC, ROAS, and LTV.

• Guide PPC bidding strategies, creative testing, affiliate deal negotiations, and scaling of new traffic sources.

• Monitor full-funnel conversion rates and payback periods.

• Provide accurate weekly forecasts.

• Ensure attribution accuracy across tracking platforms.

• Mitigate click fraud, bot traffic, and budget waste.

⛳️ Requirements

• Minimum of 3 years of professional experience in performance marketing/user acquisition.

• At least 1 year of hands-on experience in a PPC role.

• A minimum of 1 year in hands-on affiliate management.

• At least 1 year of experience managing or leading a growth/traffic team.

• Demonstrated ability to balance strategic leadership, team communication, coaching, and direct execution.

• Proven track record of managing substantial acquisition budgets and making performance-based capital allocation decisions.

• Strong knowledge of PPC campaign management, keyword bidding, creative testing, and optimizing paid media.

• Comprehensive understanding of partner economics and affiliate strategies.

• In-depth knowledge of CAC/CPA, conversion rates, payback periods, ROAS, and LTV.

• Capable of diagnosing click fraud, attribution hijacking, bot traffic, poor targeting, and low-intent sources.

• Hands-on experience with tools such as TUNE, Affise, Everflow, Mixpanel, and GA4 or similar platforms.

• Strong analytical and quantitative skills, including the ability to independently query and segment data.

• A degree or professional qualification in Marketing, Business, Economics, Statistics, Data, or a related field is preferred; however, hands-on experience is prioritized over formal education.

• Additional skills that are advantageous include SQL, basic programming or scripting, custom dashboards, multi-touch attribution, experimentation frameworks, Clay, web scrapers, and LLMs.

🏝️ Benefits

• Fully Remote: Work from anywhere in the world while collaborating with a global team.

• Unlimited PTO.

• Computer Upgrade Budget: Up to $1,600 for a primary work computer.

• Workspace Upgrade Program: Up to $800 for a home office.

• Monthly Coworking Allowance: $200/month.

• Owl Shine Program: Monthly employee recognition and awards.

• Continuous Learning Culture: Support for experimentation and career growth.

• Annual Global Off-sites.