Trade & Growth Marketing Manager

This is a fully remote position, open to applicants in Egypt, +4 more countries.

📋 Description

• Create B2B marketing strategies aimed at retailers, distributors, and wholesale partners.

• Transform product, category, point-of-sale, routing, and sales data into insights and messaging for retailers.

• Assist retailer discussions, resets, launches, category evaluations, and commercial objectives with marketing resources.

• Maintain brand visibility with retail buyers through targeted communications, newsletters, industry opportunities, and thought leadership.

• Ensure marketing aligns with commercial goals and retailer relationships in collaboration with leadership and sales.

• Plan, execute, manage, and enhance paid campaigns linked to business results.

• Develop A/B tests across messaging, target audiences, creative, offers, and landing pages.

• Evaluate campaign performance, engagement metrics, leads, conversion rates, and revenue impact.

• Foster D2C growth through conversion-focused social media, paid media, and content strategies.

• Utilize AI tools for content generation, campaign testing, research, reporting, idea generation, and workflow enhancement.

• Produce brand-consistent content for social media, paid campaigns, retailer communications, and sales efforts.

• Assess new AI tools and propose practical marketing uses.

• Modify master presentations, brand assets, and templates for retailer opportunities.

• Develop sales presentations, buyer decks, one-pagers, and commercial materials.

• Customize presentations for specific audiences and streamline the creation of sales materials.

• Generate reports and recommendations for leadership regarding scaling, adjustments, testing, or discontinuations.

• Collaborate with leadership, sales, and creative teams to ensure alignment with growth objectives.

• Take charge of projects and contribute ideas within a dynamic, lean setting.

⛳️ Requirements

• Minimum of 4 years of experience in trade marketing, growth marketing, B2B retail marketing, CPG marketing, or a related commercial marketing position.

• Experience in supporting retailers, distributors, wholesale partners, or consumer brands is highly desirable.

• Practical experience managing paid campaigns and utilizing A/B testing for performance enhancement.

• Proven experience in creating sales decks, retailer presentations, category materials, or other buyer-facing collateral.

• Strong grasp of paid media, audience targeting, campaign optimization, conversion rates, and performance analysis.

• Ability to leverage sales, point-of-sale, campaign, and customer data to uncover growth opportunities.

• Excellent presentation, storytelling, and visual communication skills for buyer-facing and commercial materials.

• Proficient with modern AI tools for content creation, research, automation, and marketing workflows.

• Familiarity with Meta, Google, LinkedIn, Canva, Figma, analytics platforms, CRM systems, and email marketing tools.

• Capacity to employ AI-supported processes while preserving creative judgment and brand integrity.

• Strong analytical capabilities and creative judgment across data, strategy, content, and execution.

• Excellent organizational skills and the ability to work proactively with senior leadership in a lean environment.

• Availability to work from 9:00 AM to 5:00 PM EST.

• Resume must be submitted in English and in PDF format.

• A video showcasing skill sets must be submitted using the same email as the application.

🏝️ Benefits

• Fully remote working arrangement.

• Opportunity to lead a high-impact commercial marketing function.

• Direct collaboration with leadership.

• Chance to modernize marketing execution and support retail and D2C growth.