Tiktok Shop Strategist

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of the daily social commerce strategy and manage client relationships for a portfolio of accounts.

• Act as the primary contact for designated client accounts.

• Prepare and present weekly reports and monthly in-depth presentations for Growth-tier clients and higher.

• Facilitate cross-department contributions to client deliverables involving Affiliate, Commercial Ops, and GMV Max.

• Initiate and oversee the launch of TikTok Shops for various brand clients.

• Oversee product listings, pricing, inventory synchronization, promotions, and monthly shop strategies.

• Collaborate with client teams to identify growth opportunities and strategic developments for shops.

• Develop account sales strategies that include promotions, product launches, and shop-led campaigns.

• Evaluate performance metrics to identify conversion and engagement challenges and define subsequent actions.

• Align shop strategy with the efforts of paid and creative teams.

• Monitor forecasts against actual performance related to each client’s onboarding P&L.

• Serve as the agency's primary contact to TikTok for each client, aligning category strategies and managing escalations.

• Work in conjunction with the Commercial Ops Lead on platform-level incentives.

• Represent client category insights in cross-functional discussions.

• Incorporate category trends into affiliate briefs, GMV Max asset selection, and commercial planning.

• Collaborate with the Affiliate Manager to ensure affiliate messaging, briefs, creator communication, and reporting align with client strategies and commercial objectives.

• Assist in the preparation for Quarterly Business Reviews (QBR).

⛳️ Requirements

• 1–3 years of experience in agency account management or as a DTC operator.

• Familiarity with Shopify or other eCommerce platforms.

• Background in digital marketing, influencer strategy, or paid social.

• Proven experience with TikTok Shop or other social commerce platforms, such as Amazon or Shopify.

• Experience utilizing TikTok Creator Marketplace and Shop Affiliate features.

• Comprehensive understanding of TikTok trends, content, creators, and commerce tools.

• Capability to interpret a P&L and clearly explain variances.

• Experience in managing teams and/or affiliate or influencer programs.

• Exceptional written communication skills.

• Ability to handle multiple client relationships simultaneously.

• Strong communication and client-facing abilities.

• Experience in a startup or agency setting is an advantage.

• Proficient in interpreting affiliate and attribution data, such as Cruva and Triple Whale.

• Knowledge of affiliate-first growth models.

• Familiarity with GMV Max or similar paid amplification tools.

• Analytical mindset with the ability to translate data points into actionable recommendations.

• Ability to coordinate cross-departmental input for client deliverables.

• Skill in analyzing performance metrics and devising strategic actions.

🏝️ Benefits

• 28 days of annual leave.

• Long-service reward scheme, offering an additional day of annual leave after two years of service.

• Flexible hybrid working arrangements.

• Access to the Central London office at The Roundhouse in Camden or Manchester.

• Private health and life insurance coverage.

• Company pension scheme.

• One-month allowance for annual work abroad.

• Continuous training, development, and advancement opportunities across the Soar Group.

• Join a world-class team of high-performing and motivated individuals.