Programmatic Media Strategist

This is a fully remote position, open to applicants in Colombia, +2 more countries.

📋 Description

• Take charge of the execution, performance, and growth of programmatic media for the designated book of business.

• Align programmatic initiatives with the broader business objectives of clients.

• Work alongside account leadership to develop and refine programmatic strategy within the overall media mix.

• Manage reporting, campaign optimizations, client communications, and the execution of programmatic media activations.

• Collaborate with specialists, planning teams, marketing sciences, and account teams to design and implement effective strategies.

• Create and set up programmatic accounts and campaigns within self-serve DSPs.

• Oversee campaigns across mobile, display, video, CTV, DOOH, and audio channels.

• Identify audience and data partners for targeted addressable campaigns.

• Curate and negotiate media inventory with preferred vendors and networks.

• Serve as the subject matter expert leading programmatic communications with clients.

• Monitor account pacing documentation, accounting requirements, and the tracking of deliverables.

• Collaborate with marketing and analytics teams to integrate reporting APIs and ingest daily campaign data.

• Track campaign KPIs using reporting tools.

• Provide weekly campaign insights and analyses to the lead strategist.

• Oversee department operations such as trafficking, pixel creation, and A/B test setup.

• Utilize AI technologies to enhance and optimize business processes.

• Leverage Power Digital’s Nova ecosystem for departmental tasks.

• Manage a portfolio of 7–8 accounts, maintain a client churn rate below 10%, meet client spend thresholds and performance benchmarks, and ensure 100% completion of client deliverables.

⛳️ Requirements

• Advanced proficiency in both spoken and written English is essential.

• Extensive knowledge and practical experience with programmatic advertising platforms, DSPs, SSPs, and ad exchanges.

• Proficient in data analysis and the interpretation of campaign performance metrics.

• Capability to optimize campaigns and make data-driven decisions.

• Understanding of digital marketing principles across mobile, display, video, OTT, CTV, and audio channels.

• Knowledge of ad creative best practices, including formats, specifications, and messaging.

• Familiarity with audience targeting techniques, encompassing demographics, behavioral targeting, and retargeting.

• Exceptional communication, collaboration, and organizational skills.

• Keen attention to detail in the setup, monitoring, and management of programmatic campaigns.

• Awareness of ad servers, ad verification tools, and ad trafficking systems.

🏝️ Benefits

• Equal Opportunity Employer.

• Workplace focused on diversity and inclusion.

• Access to AI-enabled tools and technology ecosystem (Omega, Iris, Nova).