TikTok & Influencer Marketing Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Research, identify, and assess TikTok creators and influencers based on their audience, engagement levels, content quality, and alignment with brand values.

• Source creators for User Generated Content (UGC) and paid advertising, particularly for Meta Ads.

• Conduct outreach to creators and negotiate rates, deliverables, and usage rights.

• Manage partnerships with creators and monitor content deliverables and deadlines.

• Develop creator briefs, hooks, content ideas, and creative directions.

• Analyze TikTok trends, competitors, creators, and new content formats.

• Review UGC to ensure compliance with creative and advertising standards.

• Identify TikTok content suitable for repurposing in Meta Ads and other paid channels.

• Collaborate with media buyers, creative strategists, designers, and account managers.

• Track creator and content performance, leveraging insights to enhance future campaigns.

• Provide support for TikTok Shop, affiliate, and TikTok Ads initiatives as needed.

⛳️ Requirements

• Strong understanding of TikTok culture, trends, creators, and short-form content.

• Proven experience in sourcing and evaluating TikTok influencers and creators.

• Experience in negotiating rates, deliverables, and usage rights with creators and influencers.

• Demonstrated experience in sourcing UGC for paid advertising, particularly on Meta Ads.

• Solid understanding of effective hooks, content formats, and creative angles.

• Excellent skills in communication, negotiation, research, and organization.

• Familiarity with performance metrics such as CTR, CPM, CPA, CVR, and ROAS.

• Experience in direct-to-consumer (DTC) or e-commerce environments.

• Experience with the TikTok Creator Marketplace.

• Knowledge of TikTok Shop or affiliate marketing.

• Proficiency with TikTok Ads Manager or Meta Ads.

• Experience using CapCut, Adobe Premiere, or similar editing software.

• Familiarity with Shopify, GA4, or UTM tracking.

• Must be currently residing in the Philippines and legally authorized to work there.

• Reliable computer, high-speed internet, and a quiet, dedicated workspace for remote work.

🏝️ Benefits

• 100% Remote Work – Work from any location in the Philippines.

• Career Growth Opportunities – Gain practical experience and engage in continuous learning.

• Collaborative & Innovative Team – Join a group of skilled professionals who prioritize excellence.