Tiktok Ads Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop, initiate, and oversee TikTok Shop advertising campaigns, including GMV Max and other relevant campaign formats.

• Align products, promotions, and creative materials with suitable campaign frameworks.

• Track performance and budget allocations daily, adjusting expenditures and settings to achieve client growth and profitability objectives.

• Recognize underperforming campaigns and promptly take action to enhance efficiency.

• Amplify successful products and creative content when performance justifies increased spending.

• Ensure precise campaign setup, tracking, and reporting across various accounts.

• Create structured tests for products, creator content, hooks, offers, and campaign strategies.

• Maintain a testing agenda and a learning log.

• Communicate performance insights with strategists, affiliate teams, and creative support.

• Synchronize paid media priorities with product launches, creator engagements, and promotional schedules.

• Propose scaling strategies that balance expenditure growth with ROAS, efficiency, and profitability goals.

• Stay updated on TikTok feature rollouts, trends, and platform modifications.

• Compile weekly performance reports that include insights, actions taken, and forthcoming steps.

• Identify performance fluctuations, pacing concerns, and potential risks at an early stage.

• Collaborate with the TikTok Shop strategist and broader team on growth strategies, creator briefs, product emphasis, and campaign planning.

⛳️ Requirements

• Practical experience in managing TikTok Shop paid media, including GMV Max.

• Proficiency in creating, optimizing, and scaling e-commerce campaigns aimed at meeting ROAS and profitability objectives.

• Strong comprehension of how creator content, affiliates, product performance, and promotions influence TikTok Shop advertisements.

• Capability to analyze performance data, identify changes, and translate findings into actionable steps.

• Experience in managing multiple accounts or competing priorities within a fast-paced environment.

• Excellent written and verbal communication skills, with the ability to articulate performance to internal teams and clients.

• Agency experience managing various e-commerce brands (preferred).

• Familiarity with TikTok Shop Seller Center and affiliate programs (preferred).

• Understanding of Shopify and general DTC performance metrics (preferred).

• Experience in establishing repeatable reporting, testing, or optimization processes (preferred).

🏝️ Benefits

• Competitive salary commensurate with experience and market standards.

• Global collaboration with specialists across various regions and time zones.

• Opportunities for career advancement and professional development.

• Fully funded month-long sabbatical following the 5-year anniversary.

• Travel reimbursement/travel stipend after reaching the 5-year milestone.

• Positive-energy culture rooted in respect, inclusion, and accountability.

• Significant impact in assisting progressive brands to grow.

• Remote-first work culture.