CPG Paid Advertising Strategist

This is a fully remote position, open to applicants in Pakistan.

📋 Description

• Take charge of the execution, performance, and expansion of campaigns within a designated portfolio of clients.

• Align campaign initiatives with clients' overarching business objectives.

• Partner with account leadership to create and refine paid media strategies.

• Manage reporting, optimizations, client interactions, keyword research, ad copy creation, bid adjustments, and ongoing campaign management.

• Implement paid social and media campaigns across platforms such as Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads.

• Design and execute end-to-end campaigns across various channels, ensuring timely delivery.

• Drive performance enhancements, oversee client budgets, and provide guidance on budget adjustments.

• Conduct quality assurance to avoid errors that could impact revenue.

• Offer proactive strategic recommendations while identifying opportunities and potential risks.

• Maintain client testing roadmaps and manage project experimentation.

• Alert stakeholders to performance risks in a timely manner.

• Communicate internally regarding performance metrics, strategy, recommendations, deliverables, and action items.

• Provide weekly updates to clients, summarizing progress, insights, and recommendations.

• Utilize knowledge of marketing funnels and business strategies to inform campaign execution.

• Manage performance reporting and communicate strategic insights.

• Leverage data to convey results and outline next steps for clients and stakeholders.

• Utilize AI technologies to enhance and optimize business processes.

⛳️ Requirements

• Advanced proficiency in both spoken and written English is essential.

• 2–3 years of experience in digital marketing.

• 1–2 years of experience in an agency environment.

• A minimum of 2–3 years of practical experience with at least two paid advertising channels.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, or other relevant paid advertising networks.

• Proven experience in campaign development and optimization, including bid adjustments, keyword research, ad copy creation, campaign strategy, and enhancements.

• Proficient in Google/Microsoft Office Suite(s).

• Knowledgeable in Google Analytics.

• Strong grasp of full-funnel marketing principles.

• Excellent written and verbal communication skills.

• Strong organizational and project management abilities.

• Self-motivated with a strong desire to achieve success.

• Exceptional interpersonal skills.

• Confident in client-facing presentations and communications.

• Strong work ethic and capacity to learn quickly and independently.

• Interest in establishing a long-term relationship with a growing organization.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career growth.

• Flexible work environment and hours.

• Comprehensive health and wellness benefits.

• Collaborative team culture with a focus on innovation.