Paid Search Specialist, PPC

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Conduct research and develop PPC campaigns.

• Identify keyword targets utilizing SEMrush, SpyFu, and Google Keyword Planner.

• Provide recommendations on monthly campaign expenditures based on client budgets and objectives.

• Craft and modify ad copy and messaging.

• Establish campaigns and ad groups, ensuring comprehensive tracking implementation.

• Design and present paid search proposals and audits.

• Manage and enhance campaigns daily in Google Ads and other platforms.

• Communicate results internally and externally with clear ROI narratives.

• Collaborate with internal team members and client representatives.

• Formulate paid search strategies to meet client marketing objectives within budget.

• Implement PPC best practices in client deliverables.

• Oversee and report on assigned monthly PPC tasks.

• Report to the Director of Paid Search.

⛳️ Requirements

• At least two years of relevant experience.

• Exceptional written and verbal communication skills in English.

• Proficient knowledge of Google Ads, Google Keyword Planner, Google Search Console, Google Analytics, and Gmail.

• Fundamental knowledge of or experience with SearchAds360, SEMRush, Searchmetrics, Raven Tools, BuzzSumo, Moz, Wordstream, SpyFu, or similar tools.

• Basic understanding of PPC conversion tracking and the ability to troubleshoot tasks.

• Quick adaptability to new software and changes within the paid advertising landscape.

• Capability to meet deadlines in a fast-paced marketing agency environment.

• Strong familiarity with Bing Paid Ads, conversion tracking, and ROI-focused digital advertising campaigns.

• Proven ability to manage PPC campaigns for both B2B and B2C clients.

• Ability to work at a computer during standard working hours.

• Bachelor's degree is preferred.

• Please submit a resume in English.

🏝️ Benefits

• Option for remote work.

• Part-time contract position.