Senior Marketing Manager, Paid Social

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the Paid Social division and manage a team of four professionals.

• Develop strategy, investment plans, execution, and performance metrics across platforms such as Meta, TikTok, Pinterest, Reddit, YouTube, and newer emerging platforms.

• Direct comprehensive paid social strategies and oversee a multimillion-dollar annual media budget.

• Take ownership of investment distribution, budget management, and optimization strategies.

• Mentor and develop a team of four paid social marketing specialists.

• Analyze campaign performance, audience engagement, creative effectiveness, and business outcomes using advertising platforms, Looker, and other analytical resources.

• Recognize performance patterns, address underlying challenges, and convert insights into actionable strategies.

• Collaborate with Data Science and Analytics teams on audience targeting, attribution, incrementality measurement, marketing mix modeling, and both web and app analytics.

• Create and implement a testing roadmap focusing on creative, audience targeting, bidding strategies, campaign frameworks, and new opportunities.

• Collaborate with Brand, Creative, Organic Social, Influencer, and Product teams on cohesive marketing initiatives.

• Assist in product launches, promotional events, sponsorships, and other business objectives.

• Work alongside Finance and senior management for forecasting, investment strategies, performance benchmarks, and resource distribution.

• Communicate outcomes, risks, opportunities, and recommendations effectively.

• Enhance marketing performance and operational efficiency through AI, automation, and innovative marketing technologies.

• Assess new tools and capabilities to boost campaign efficiency, reporting accuracy, and team productivity.

⛳️ Requirements

• Over 8 years of experience in performance marketing.

• Extensive knowledge of paid social marketing.

• Minimum of 2 years of experience in leading, coaching, and nurturing teams.

• Proven experience managing multimillion-dollar annual paid social budgets across Meta, TikTok, Pinterest, Reddit, and YouTube.

• Accountability for campaign outcomes and quantifiable business results.

• Strong analytical skills with the ability to assess complex performance data.

• Proficient in advertising platforms, business intelligence tools, and spreadsheet applications.

• Advanced comprehension of full-funnel marketing, audience segmentation, acquisition, retention, reactivation, creative strategy, bidding, and campaign optimization.

• Experience with marketing measurement and attribution techniques, including incrementality testing, conversion and brand-lift studies, geo-lift studies, marketing mix modeling, and tracking for web and apps.

• Familiarity with Meta Aggregated Event Measurement, SKAdNetwork, and mobile measurement platforms like AppsFlyer.

• Ability to manage competing priorities, exercise independent judgment, and make strategic decisions.

• Experience collaborating with Finance, Data Science, and Analytics teams on forecasting, budget planning, audience modeling, experimentation, and investment optimization.

• Strong creative insight and integrated marketing judgment.

• Proven ability to work collaboratively with Brand, Creative, Organic Social, Influencer, Product, and Lifecycle Marketing teams.

• Excellent communication and stakeholder management abilities.

• Demonstrated leadership skills, including setting expectations, developing talent, providing constructive feedback, and ensuring accountability.

• Experience leveraging AI, automation, and cutting-edge marketing technologies.

• Capability to assess and responsibly implement new solutions.

🏝️ Benefits

• Competitive salary.

• Equity opportunities.

• Annual bonus potential.

• New hire and ongoing restricted stock unit grants based on individual and company performance.

• Comprehensive medical benefits.

• Dental coverage.

• Vision coverage.

• Additional benefits.

• Meaningful opportunities for career advancement.

• Collaborative, low-ego work environment that celebrates diverse perspectives.