Manager, Marketing Performance

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the measurement, performance analytics framework, and optimization of the annual media portfolio across paid, earned, and owned channels for Membership, Insurance, and Travel.

• Manage analytics for a nine-figure media portfolio, enhancing efficiency, ROAS, and customer lifetime value.

• Establish KPIs and cross-channel strategies that range from brand awareness to conversion.

• Convert performance, modeling, and attribution insights into actionable recommendations for leadership and Finance.

• Coordinate with business and functional leaders on campaign strategy, sales routing, and budget allocation.

• Enhance attribution, incrementality testing, first-party data, and reporting while adjusting to privacy and technology changes.

• Directly manage campaign analysts and performance reporting specialists.

• Provide leadership, coaching, development, performance management, and the delivery of marketing performance insights to the team.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business Analytics, Statistics, Economics, or a related quantitative field.

• At least ten years of progressive experience in marketing analytics, campaign performance management, or media measurement in either an agency or client-side setting.

• A minimum of five years of leadership or management experience overseeing campaign analytics or performance teams.

• Proven experience in managing or optimizing extensive media portfolios across both digital and traditional full-funnel channels.

• Advanced understanding of media mix modeling, incrementality testing, multi-touch attribution, campaign measurement, and first-party data strategies.

• Proficient in digital analytics and visualization tools such as Google Analytics, Adobe Analytics, Tableau, or Power BI.

• Familiarity with SQL and data clean room environments.

• Ability to distill complex data into clear, persuasive presentations and recommendations suitable for executives.

• Strong skills in strategic leadership, cross-functional collaboration, communication, problem-solving, and talent development.

• Must agree to a background and drug screening if employment is offered.

🏝️ Benefits

• Annual bonus potential based on performance.

• Medical plans with various coverage options, including HSA eligibility.

• Prescription drug coverage.

• Dental and vision benefits.

• Employee Assistance Program.

• Company-paid basic life insurance.

• Optional supplemental life insurance and dependent coverage.

• Short-term and long-term disability coverage.

• Critical illness, accident, and pet insurance options.

• 401(k) plan with company match and additional company contribution.

• Health Savings Account (HSA) and Flexible Spending Accounts (FSA).

• Paid Time Off (PTO) that increases with tenure.

• Ten company-paid holidays each year for full-time employees.

• Mental health day, floating holidays, and a volunteer day.

• Paid parental, bereavement, jury duty, and military leave.

• Tuition assistance up to $5,250 annually.

• Professional certification support with 100% reimbursement for eligible programs.

• Opportunities for career development and advancement.

• Complimentary AAA membership, which includes roadside assistance and travel discounts.

• Adoption assistance program.

• Remote work from a home office for daily operations, with occasional travel as directed by leadership.